Blizzard Gear E-commerce Store

Blizzard is one of the world’s leading game developers who own some of the most popular games like Diablo, World of War Craft, StarCraft’s etc.

They sells all gaming gears and curios associated with its games through ‘Gear’ an enterprise ecommerce store - . This site already had a big fan base.

Blizzard wanted to upgrade the e-commerce store to handle large traffic and transactions every day. And also make it scalable as it grows.

Rage played the role of lead technology partner to rebuild the Gear store.

Functioning of the site involved extensive real time integrations with Blizzard’s backend and third-party systems

Planning & Execution

In this project for Blizzard, Rage worked on three key areas: platform migration, solution architecture and project management.

  • Platform Migration – Working with just-in-market version of Magento 2.8 Enterprise Cloud Platform

- Given that the Magento 2 platform was in the early stages and was not matured enough, Rage proactively worked with Magento in identifying issues and directly contributed to find fixes
- Worked through extensive customization and enhancements to meet demanding business requirements
- Developed custom scripts for managing the massive data migration exercise
- Developed a complex and meticulous plan to handle the synchronization of multiple legacy inventories across various systems

  • Technology

- Architecture – Architecting a site that is extremely robust with ability to handle large volumes of transactions and sudden spikes
- Extensive third-party Integration and complex Data Migration

  • Timeline – Extremely aggressive timeline of 8 months

  • Project Management

- Multiple key stakeholders across different continents and time zones

Rage deployed a dedicated core team of architects, engineers and DevOps personnel that worked round the clock to build and launch the new site on time and on budget

Effectiveness / Results

  • Blizzard went live on schedule with one of the most advanced ecommerce sites ever

  • Some of the highlights of this rebuild

- A huge uplift in the performance of the site
- Highly scalable architecture with the ability to handle huge spikes in traffic and transactions
- Seamless real-time communication with Blizzard owned backend and third-party systems
- Blizzard Gear Store - Highlights

  • 1.8 Million Customer Base

  • Successfully served over 100000 user sessions on Black Friday 2018 with 1.5 Mn pageviews

Delivered nearly 15,000 orders on a single day with a revenue of over USD100,000

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