UFS Migration

  • Unilever Food Solutions (UFS), a global company wanted to revamp its Australia and New Zealand brand sites and migrate to a AEM platform

  • Rage was the lead local agency for the migration & implementation of UFS ANZ brand sites (Australia & New Zealand) on the new Adobe Experience Manager (AEM) platform

  • We built new pages in AEM using existing site templates and component

  • Ensuring that global guidelines, templates and standards done for Master site are followed

Planning & Execution

  • Utilized JIRA as the project management tool and Dashboard to get a snapshot of the progress

  • Multiple task specific Trackers were created with restricted access to multiple stakeholders to monitor progress, collect data and for reference.

  • Usage of right components in AEM to ensure easy and efficient maintenance

  • Improving standardization across the website by ensuring proper use of branding elements

  • Multiple stakeholder management: Working with & coordinating between 3 global agencies + UFS Digital Marketing team

  • Multiple system dependency (Info flow on the site was from 5 different systems)

  • Preserving SERP ratings / Analytics tags of the site

  • Non- negotiable Go-Live date

Effectiveness / Results

  • Rage delivered both UFS Australia and New Zealand brand sites on-time

  • Successfully completed migration to new Global templates 3 times since the platform migration

  • New Zealand - 860 pages migrated

  • Australia - 145 pages migrated

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team