Brand Architecture & Visual Identity

Absolute You was established in Thailand over a decade, starting of as Yoga specialist. With rapid expansion into health and wellness business , the brand need to shift consumer perception that Absolute You brand is the centricity of health and lifestyle beyond yoga.
With the complex of master brand, sub-brand and the additional offerings, The brand strategy need to be revisited to set up the solid brand platform for growth locally and internationally

Planning & Execution

Our solution was defining the overarching brand idea that reflect the unified passion between brand and the consumer. The passion to celebrate every small progress towards an absolute life.
“Powering the real you” is the brand idea behind all experience strategy & design. We introduced a flexible identity systems that make each sub-brand distinctive yet unified with the master brand.

Effectiveness / Results

The new identity was launched in all channel including print material, kiosk, studio decoration, office decoration and brand activation. The total experience of the brand was reinvigorated with the new brand look & feel

The Agency Directory online coverage is now Portfolio

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The Campaign Asia-Pacific Team