GlocalMe Inside – Global Launch

uCloudlink is an innovative mobile data solution provider, headquartered in Hong Kong, China. The start-up wanted to raise the company profile among traders and consumers, and globally launch its CloudSIM technology and brand new GlocalMe® Inside World Phone, mainly targeting APAC and the US markets. Some the key challenges included:

  • The tech and mobile phone industry is highly competitive and dominated by Apple and Samsung. How can we convince media, traders and consumers to try uCloudlink’s products?

  • The innovative technology involves sophisticated tech deployment. What is the most suitable communication channel and engagement method to illustrate the brand-new invention behind?

  • Travellers tend to get Wi-Fi pockets or a local SIM card when they travel. What can be done to attract and shift target audiences’ habits to use phones with CloudSIM technology?

Planning & Execution

LEWIS proposed a media, community and influencer global launch event in Hong Kong, providing a hands-on experience to try the products. This was also an exclusive opportunity for media from across Asia to meet and interview uCloudlink’s founder and management.

A modern, prime and chic venue was chosen for the global launch. The Sky100, a 360-degree indoor observation deck on the 100th floor of the International Commerce Center, made guests feel like they are “up in the cloud” for the launch about CloudSIM technology and World Phone.

The venue featured a number of interactive elements including a photo opportunity where guests were virtually placed in front of famous attractions like the Eiffel Tower in Paris. These photos were live streamed on a LED screen at the launch.

The launch was live streamed on GlocalMe Moment’s Facebook page.

Executive interviews with APAC media gave uCloudlink the opportunity to increase trust and confidence in their products.

This ran alongside the rollout of a video advertising campaign which was featured on local TV, airplanes and online.

Effectiveness / Results

  • 200 news articles generated

  • 120 million impressions

  • 50 media in attendance covering

  • 43 regional publications

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The Campaign Asia-Pacific Team