Further Your Vision with OPPO Reno

In a highly saturated phone market, brands are fighting for attention not just from consumers but also with journalists. OPPO’s premium flagship phone, the OPPO Reno, was set to launch in Malaysia and to cut through the noise, LEWIS opted for a different approach to media relations. The team set in a motion a grand scale launch and three different angles were created to cater to news, tech and entertainment media.

Planning & Execution

  • LEWIS sent out a series of pre-heat media alerts leading up to the event

  • Review units were seeded to members of the press prior to the launch and all reviews and stories were released following the official launch of the OPPO Reno

  • LEWIS leveraged celebrity presence to create additional story angles via on-site interviews and photo opportunities resonate best with lifestyle media

Effectiveness / Results

  • A total of 695 clips were generated

  • OPPO ranks 2nd in terms of market share in Malaysia

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team