Su Tu Trang King Event Launching

Su Tu Trang King Beer launching event took place in Ho Chi Minh City and Hanoi in Apr 2018 to officially introduce the new beer Su Tu Trang King to the distributors, strategic customers of Su Tu Trang brand.

Planning & Execution

With the mission to become the premium beer of Vietnamese people and inspire through glory milestones of Vietnam, the event was executed under the theme "Mark the Glory”, expressing pride of Vietnam and Su Tu Trang King as well.

The boulevard of glory was built in the foyer to mark glorious milestones of Vietnam with the image of famous football players – the national pride who brought outstanding glories to Vietnamese football.

The appearance of these famous inspirators, such as Quang Hai, Le Huynh Duc, Tai Em as football players, and Son Tung MPT, Minh Quan as singers triggered the pride of Vietnam ethnic and linked to the glorified quality of Su Tu Trang King Beer.

Effectiveness / Results

After two days in Hanoi and HCMC, Su Tu Trang King Beer launching event welcomed over 1,300 guests with inspiring activities ignite the pride of Vietnamese people.

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The Campaign Asia-Pacific Team