National ka Pakistan Season 5 Launch


Launch the 5th Season of National Ka Pakistan

Intense competition with branded content category with Coke Studio & Pepsi Battle of the Band launches. Investment skewed towards TV, leaving little resources behind exploring other media creative options

Leveraging agency relationship & buying acumen, value was maximized and a multi media strategy was developed with a partnership with IFLIX to air NKP episodes exclusively the next day after TV airing, along with a Patari partnership for promoting audio songs.

8 episodes, 4 songs
23,600 FOC minutes airing
Over 6.5 mn views online
40 % in airtime value through integrated planning and superior negotiation

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team