This campaign is to build up media’s and consumers’ awareness and attention of New Whisper restage. Leverage celebrity attractiveness to generate trial/in-store supports through customers’ co-op in channel stores.
Planning & Execution
Phase 1 : Media Conference + Consumer Event
Announce the co-op with Watsons and to drive business.
Phase 2 : Media Release Distribution
Announce new celebrity of Whisper to media and consumers by media release distribution.
Phase 3 : Media Conference + Consumer Event
Announce the co-op with Carrefour and to drive business.
Effectiveness / Results
1) Media Evaluation:
AD Value generated :US 88,426
ROI :23. 2 times higher than KPI
2) Social Media Effects:
Number of fans: 2,861,083
3) Consumer Engagement:
Total participants:1,000 people gathered and visited the event!
The event created amazing experience for consumers to do shopping!