Filipino senator launches zombie ad to rally voters

Using Halloween humour, the campaign shows a zombie named Raymond Villanueva registering to vote.

As he confirms his identity, his ear starts to fall apart. As he stretches his arm to fingerprint his registration, his arm begins to break away from the rest of his body.

The spot ends with Pimental himself discouraging voter cheating and encouraging more Filipinos to register and vote.

Campaigns & Grey bagged the creative duties for the Senator’s office in September 2012. The agency has been tasked with above-the-line, below-the-line and digital duties. The campaign launched on 24 October.

Agency Credits

Client: Office of Sen. Koko Pimentel 

Project: Voter Registration Public Service Initiative 

Agency: Campaigns & Grey | CSR 

Group Chair: Yoly Ong 

Chief Creative Officer: Ompong Remigio 

CSR Managing Director: Rocky Tirona 

Strategy Planning Director: Ebeng Generoso 

Creative Director: Mon Pineda 

Associate Creative Director: Bunny Vivero 

Account Director: Michelle Pascual 

Account Manager: Baba Escueta 

Production & Post House: Arkeofilms 

Director: Joel Ruiz 

Producer: Tracy Sarte 

DOP: Ike Avellana 

Editor: Lawrence Ang 

Colorist: Julo Quinto 

Prosthetics/Makeup: Leila Baun 

Audio Production: Hit Productions 

CEO: Salito Malca 

Chief Technology Officer: Dennis Cham 

Musical Arranger: Vince de Jesus 

Sound Editor: Regie Ambast