Campaign's Spotlight HK 2024: Highlights
Campaign's ongoing coverage of its Spotlight event happening in Hong Kong on ...
15 hours ago
Campaign's Spotlight HK 2024: Highlights
Campaign's ongoing coverage of its Spotlight event happening in Hong Kong on April 18, 2024.
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1 day ago
How UOB reduced its ad emissions without compromisin...
UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.
15 hours ago
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
The Information
14 hours ago
Publicis to shake up board: Arthur Sadoun takes ...
Two boards become one as supervisory and management boards merge.
PROMOTED
1 day ago
“Partnerships and the value agencies bring to ...
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
13 hours ago
40 Under 40 2023: Tash Menon, Mash
Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
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1 day ago
Ikea hands media mandate to Mindshare in New Zealand
The agency will help the furniture brand launch in the market in 2025.
1 day ago
WPP's internal whistleblower reports rose by 64% in ...
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
2 days ago
Mars Wrigley India CMO on evolving snack tastes and ...
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
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1 day ago
Omnicom posts 4% organic growth in Q1, beats ...
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
1 day ago
Publicis Media Exchange ANZ MD elevated to CEO
Anthony Ellis, now at the helm of Publicis Groupe’s Sport & Entertainment division in ANZ, continues to report to regional group CEO Michael Rebelo.
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1 day ago
How businesses in China should balance prosperity ...
SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.
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1 day ago
Stereotypical ads missing out on India’s diverse ...
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
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2 days ago
OpenAI marks arrival in Asia Pacific with opening ...
To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
1 day ago
Media agencies having to become more strategic to ...
Research shows most (56%) global CMOs are midway through organisational transformation.
Agency of the Year 2023
Apr 3, 2024
Campaign reveals global Agency of the Year shortlist
APAC-nominated shops include Leo Burnett Taiwan, Propel Manila, DDB Philippines IdeasxMachina,Thinkerbell, Special New Zealand, and Motion Sickness.
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Dec 11, 2023
Agency of the Year 2023
See the full wrap-up of shortlists and winners for this year's AOY 2023, as well as all the detailed analysis for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea here.
Dec 8, 2023
'Special' night prevails over Motion Sickness at ...
Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.
Dec 7, 2023
Agency of the Year 2023 winners: Asia-Pacific / Network
See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
People to watch
Nov 21, 2023
40 Under 40 2023: Top-tier marketing talent ...
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Oct 25, 2023
Women to Watch Asia Pacific 2023: The marcomms ...
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
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Oct 20, 2023
Tech MVP 2023: Presenting the Most Valuable ...
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
May 16, 2023
APAC Power List 2023: Meet the region's 50 most ...
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
The Work
1 day ago
Saving water doesn’t have to mean extreme measures, says PUB
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
2 days ago
Canva makes an unbelievably good presentation...and brand film in Japan
The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.
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2 days ago
Times Power of Print throws down the gauntlet to ad agencies
The work calls for entries for campaigns that will get more voters to the booths.
3 days ago
The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool
The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.
2 days ago
Why brands are leaning into spoofing film genres
Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
Focus
Discover the winners of the YouTube Works Awards SEA
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Empowering business transformation with Publicis Groupe
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 14, 2024
Campaign360 2024 Singapore
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Apr 11, 2024
Event Marketing Awards 2024
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
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Apr 25, 2024
Digital Media Awards 2024
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
May 14, 2024
Women Leading Change Awards 2024
Honouring remarkable women who promote diversity, inclusion, and equality.
PARTNER CONTENT
PROMOTED
1 day ago
“Partnerships and the value agencies bring to ...
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
PROMOTED
Mar 18, 2024
AI won’t take your job or business. The people who ...
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
PROMOTED
Mar 4, 2024
Reel in your audience: Optimising short-form video ...
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
PROMOTED
Feb 22, 2024
People power: The creator engine at work
Creative leaders from Tag discuss the array of creators needed to power a content engine — and what tomorrow will hold for creatives and the industry at large.
Most Read
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BY PR NEWSWIRE