Vietnam

View Vietnam's Top 100 brands for 2020, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Vietnam's top 100 brands: Brands who localise make major gains in high-velocity market

ASIA's TOP 1000 BRANDS: Asia's bright spot continues to see major fluctuations in categories like travel and FMCG, while Louis Vuitton reaps benefits of local marketing.

Vinamilk, Vingroup dethrone Samsung in Vietnam's strongest local brands

ASIA's TOP 1000 BRANDS: Vietnam's number one dairy manufacturer and its largest conglomerate have dethroned electronics giant Samsung for the first time.

'Action over advertising': Pandemic proves defining moment for Vietnam's national brands

ASIA's TOP 1000 BRANDS: Vietnamese consumers back companies that provided crucial relief during the throes of Covid-19 and continued to evolve and advertise in trying financial times.

Health and local brands take higher priority in Vietnam

Vietnamese consumers remain cautious about the outlook, which translates to buying more staples, prioritising health and supporting local brands more, according to Nielsen.

Vietnam Rankings