Taiwan

View Taiwan's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Taiwan's Top 100: Digital and local brands shake up the list

ASIA's TOP 1000 BRANDS: No less than 23 new brands entered the Taiwan market's Top 100 list this year.

Taiwan's strongest local brands: TSMC and PX Mart continue their rise

ASIA's TOP 1000 BRANDS: The global computer chip maker rises to top spot for local recognition amid a chip supply squeeze, while grocery chain PX Mart takes advantage of adding convenience through online services.

Taiwan Rankings

1
Apple

Apple

Rank (2020): 1
2
Panasonic

Panasonic

Rank (2020): 6
3
Chanel

Chanel

Rank (2020): 2
4
Sony

Sony

Rank (2020): 3
5
Samsung

Samsung

Rank (2020): 4
6
Hitachi

Hitachi

Rank (2020): 5
7
Nike

Nike

Rank (2020): 8
8
Philips

Philips

Rank (2020): 11
9
LINE

LINE

Rank (2020): 12
10
Google

Google

Rank (2020): 13
11
Meiji

Meiji

Rank (2020): 7
12
Starbucks

Starbucks

Rank (2020): 9
13
Adidas

Adidas

Rank (2020): 16
14
VISA

VISA

Rank (2020): 15
15
55688 Taiwan Taxi

55688 Taiwan Taxi

Rank (2020): 20
16
foodpanda

foodpanda

Rank (2020): Nil
17
CP

CP

Rank (2020): Nil
18
UberEATS

UberEATS

Rank (2020): Nil
19
Carrefour

Carrefour

Rank (2020): 33
20
IKEA

IKEA

Rank (2020): 34
21
Panadol

Panadol

Rank (2020): 25
22
I mei

I mei

Rank (2020): 55
23
McDonald's

McDonald's

Rank (2020): 32
24
Quaker

Quaker

Rank (2020): 29
25
LG

LG

Rank (2020): 17
26
Uni-President

Uni-President

Rank (2020): 10
27
CPC (Taiwan)

CPC (Taiwan)

Rank (2020): 36
28
Johnson&Johnson

Johnson&Johnson

Rank (2020): 19
29
7-Eleven

7-Eleven

Rank (2020): 338
30
Watsons

Watsons

Rank (2020): 22
31
Cosmed

Cosmed

Rank (2020): 38
32
Carplus

Carplus

Rank (2020): 39
33
Chunghwa Telecom (CHT)

Chunghwa Telecom (CHT)

Rank (2020): 30
34
Microsoft

Microsoft

Rank (2020): 21
35
YouTube

YouTube

Rank (2020): 37
36
Nestlé

Nestlé

Rank (2020): 14
37
Colgate

Colgate

Rank (2020): 24
38
Wangsteak

Wangsteak

Rank (2020): 77
39
FamilyMart

FamilyMart

Rank (2020): 26
40
Pxmart

Pxmart

Rank (2020): 48
41
Gucci

Gucci

Rank (2020): 28
42
Pampers

Pampers

Rank (2020): 40
43
EVA Air

EVA Air

Rank (2020): 47
44
Formosa Petrochemical

Formosa Petrochemical

Rank (2020): 65
46
ASUS

ASUS

Rank (2020): 160
47
Amazon

Amazon

Rank (2020): 59
48
T-cat

T-cat

Rank (2020): 31
49
Taiwan Beer

Taiwan Beer

Rank (2020): 61
50
Armani

Armani

Rank (2020): 46
51
Cathay Life

Cathay Life

Rank (2020): 64
52
Taiwan Mobile

Taiwan Mobile

Rank (2020): 60
53
Michelin

Michelin

Rank (2020): 45
54
Shiseido

Shiseido

Rank (2020): 27
56
Kao

Kao

Rank (2020): 23
57
Tiffany & Co.

Tiffany & Co.

Rank (2020): 114
58
EasyTaxi

EasyTaxi

Rank (2020): 73
59
SHARP

SHARP

Rank (2020): 69
60
Pocari Sweat

Pocari Sweat

Rank (2020): 41
61
Yamaha

Yamaha

Rank (2020): 224
62
Nintendo Switch

Nintendo Switch

Rank (2020): 162
63
Wei Chuan

Wei Chuan

Rank (2020): 42
64
American Tourister

American Tourister

Rank (2020): 51
65
Canon

Canon

Rank (2020): 54
66
Attack

Attack

Rank (2020): 646
67
YAHOO

YAHOO

Rank (2020): 75
68
Haagen-Dazs

Haagen-Dazs

Rank (2020): 35
70
Pizza Hut

Pizza Hut

Rank (2020): 52
71
MASTERCARD

MASTERCARD

Rank (2020): 43
72
Heineken

Heineken

Rank (2020): 72
73
Facebook

Facebook

Rank (2020): 76
74
Centrum

Centrum

Rank (2020): 129
75
Cesar

Cesar

Rank (2020): 95
76
Darlie

Darlie

Rank (2020): 85
77
LEGO

LEGO

Rank (2020): 134
78
Coca-Cola

Coca-Cola

Rank (2020): 18
80
Mamy Poko

Mamy Poko

Rank (2020): 124
81
FedEx

FedEx

Rank (2020): 68
82
Hewlett-Packard

Hewlett-Packard

Rank (2020): 66
84
League of Legends

League of Legends

Rank (2020): Nil
85
Lancome

Lancome

Rank (2020): 182
86
DHL

DHL

Rank (2020): 666
87
Johnnie Walker

Johnnie Walker

Rank (2020): 79
88
Cartier

Cartier

Rank (2020): 49
89
Daikin

Daikin

Rank (2020): 71
91
MLB / Major League Baseball

MLB / Major League Baseball

Rank (2020): 88
92
Facebook Messenger

Facebook Messenger

Rank (2020): 120
93
NBA

NBA

Rank (2020): 89
95
Christian Dior

Christian Dior

Rank (2020): 172
96
KFC

KFC

Rank (2020): 111
98
Pedigree

Pedigree

Rank (2020): 94
99
Hermes

Hermes

Rank (2020): 117
101
SK-II

SK-II

Rank (2020): 132
102
Animal Crossing

Animal Crossing

Rank (2020): Nil
103
Instagram

Instagram

Rank (2020): 123
104
Suntory

Suntory

Rank (2020): 103
106
Estee Lauder

Estee Lauder

Rank (2020): 98
107
Uniqlo

Uniqlo

Rank (2020): 57
108
SYM

SYM

Rank (2020): 101
109
Citibank

Citibank

Rank (2020): 74
110
H&M

H&M

Rank (2020): 90