Philippines

View Philippines's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Convenience economy rises as Filipinos embed themselves at home

ASIA's TOP 1000 BRANDS: Led by packaged-goods brand CDO, a raft of brands that have eased the burden of successive lockdowns have prospered in this year’s listing of the Philippines' top 100 brands.

Mobile services brands benefit as Filipinos seek local comfort

While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.

Philippines Rankings

1
Samsung

Samsung

Rank (2020): 1
2
Apple

Apple

Rank (2020): 3
3
LG

LG

Rank (2020): 4
4
Sony

Sony

Rank (2020): 5
5
Panasonic

Panasonic

Rank (2020): 6
6
Nike

Nike

Rank (2020): 7
7
Nestlé

Nestlé

Rank (2020): 2
8
Google

Google

Rank (2020): 8
9
Colgate

Colgate

Rank (2020): 9
10
Starbucks

Starbucks

Rank (2020): 10
11
San Miguel

San Miguel

Rank (2020): 13
12
Banco de Oro Universal

Banco de Oro Universal

Rank (2020): 23
13
Grab

Grab

Rank (2020): 16
14
CDO

CDO

Rank (2020): Nil
15
SHARP

SHARP

Rank (2020): 24
16
Adidas

Adidas

Rank (2020): 17
17
Mercury Drug

Mercury Drug

Rank (2020): 20
18
Facebook

Facebook

Rank (2020): 19
19
Penshoppe

Penshoppe

Rank (2020): 27
20
Shopee

Shopee

Rank (2020): 31
21
Grab Food

Grab Food

Rank (2020): Nil
22
Facebook Messenger

Facebook Messenger

Rank (2020): 25
23
Philips

Philips

Rank (2020): 63
24
Gcash

Gcash

Rank (2020): 51
25
Canon

Canon

Rank (2020): 18
26
Petron

Petron

Rank (2020): 35
27
Lazada

Lazada

Rank (2020): 34
28
Globe Telecom

Globe Telecom

Rank (2020): 28
29
foodpanda

foodpanda

Rank (2020): Nil
30
Nissin Foods Co. Ltd

Nissin Foods Co. Ltd

Rank (2020): 29
31
Coca-Cola

Coca-Cola

Rank (2020): 11
32
Netflix

Netflix

Rank (2020): 56
33
Shell

Shell

Rank (2020): 32
34
Smart Communications

Smart Communications

Rank (2020): 42
35
Jollibee

Jollibee

Rank (2020): 53
36
Bank of the Philippine Islands (BPI)

Bank of the Philippine Islands (BPI)

Rank (2020): 38
37
McDonald's

McDonald's

Rank (2020): 47
38
SM Supermarket

SM Supermarket

Rank (2020): 43
39
Microsoft

Microsoft

Rank (2020): 21
40
Philippine Airlines

Philippine Airlines

Rank (2020): 41
41
7-Eleven

7-Eleven

Rank (2020): 49
42
Honda

Honda

Rank (2020): 48
43
Shakey's

Shakey's

Rank (2020): 54
44
Lucky Me

Lucky Me

Rank (2020): 36
45
Pampers

Pampers

Rank (2020): 50
46
LBC

LBC

Rank (2020): 40
47
Gucci

Gucci

Rank (2020): 70
48
YouTube

YouTube

Rank (2020): 39
49
Nescafe

Nescafe

Rank (2020): 59
50
Red Horse

Red Horse

Rank (2020): 55
51
Dove

Dove

Rank (2020): 14
52
Epson

Epson

Rank (2020): 73
53
Pedigree

Pedigree

Rank (2020): 46
54
EasyTaxi

EasyTaxi

Rank (2020): 86
55
Toyota

Toyota

Rank (2020): 81
56
NBA

NBA

Rank (2020): 33
57
Chanel

Chanel

Rank (2020): 78
58
Louis Vuitton (LVMH)

Louis Vuitton (LVMH)

Rank (2020): 75
59
Sony Play Station

Sony Play Station

Rank (2020): 62
60
Johnson&Johnson

Johnson&Johnson

Rank (2020): 60
61
Bench

Bench

Rank (2020): 44
62
H&M

H&M

Rank (2020): 58
63
PayPal

PayPal

Rank (2020): 57
64
Watsons

Watsons

Rank (2020): 68
65
Calvin Klein

Calvin Klein

Rank (2020): 66
66
Oral -B

Oral -B

Rank (2020): 69
67
Sun Life Financial

Sun Life Financial

Rank (2020): 65
68
MASTERCARD

MASTERCARD

Rank (2020): 67
69
Ariel

Ariel

Rank (2020): 64
70
Shangri-La

Shangri-La

Rank (2020): 83
71
Levi's

Levi's

Rank (2020): 108
72
Farmland

Farmland

Rank (2020): Nil
73
Huggies

Huggies

Rank (2020): 89
75
Centrum

Centrum

Rank (2020): 102
77
Yamaha

Yamaha

Rank (2020): 82
79
Twitter

Twitter

Rank (2020): 122
81
Pizza Hut

Pizza Hut

Rank (2020): 104
83
Instagram

Instagram

Rank (2020): 97
84
Quaker

Quaker

Rank (2020): 87
87
Tide

Tide

Rank (2020): 88
89
Cebu Pacific

Cebu Pacific

Rank (2020): 98
91
L’Oréal

L’Oréal

Rank (2020): 96
92
Max's

Max's

Rank (2020): 107
93
Guess

Guess

Rank (2020): 85
94
Hershey

Hershey

Rank (2020): 141
95
Bear Brand

Bear Brand

Rank (2020): 22
96
GOODYEAR

GOODYEAR

Rank (2020): 74
97
TOSHIBA

TOSHIBA

Rank (2020): 148
98
EQ

EQ

Rank (2020): 138
99
Del Monte

Del Monte

Rank (2020): 12
100
Metrobank

Metrobank

Rank (2020): 94
103
VISA

VISA

Rank (2020): 77
104
Uniqlo

Uniqlo

Rank (2020): 116
105
YAHOO

YAHOO

Rank (2020): 79
106
Call of Duty

Call of Duty

Rank (2020): Nil
107
Tiffany & Co.

Tiffany & Co.

Rank (2020): 132
108
Zara

Zara

Rank (2020): 129
109
Manulife

Manulife

Rank (2020): 151
110
Jack'n Jill

Jack'n Jill

Rank (2020): 131
113
Airbnb

Airbnb

Rank (2020): 105