New Zealand

View New Zealand's Top 100 brands for 2020, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

New Zealand's top 100 brands: The pandemic hierarchy of needs

ASIA's TOP 1000 BRANDS: Grocers, technology brands and providers of comforts like tea make gains as Covid makes its mark on the New Zealand brand landscape.

New Zealand expects a lot from its strongest local brands

ASIA's TOP 1000 BRANDS: Kiwis admire their national airline, a bunch of local food brands, and even a bank. But they're also very aware—more than ever—of how well brands are supporting the community.

NZ mobile carriers head in dramatically different directions

ASIA's TOP 1000 BRANDS: The divergent fates of 2Degress and Vodafone in this year's top 100 ranking for New Zealand underline the importance of demonstrating solidarity with consumers.

Despite pandemic response, NZ consumers face impacts

ASIA's TOP 1000 BRANDS: New Zealand's envy-of-the-world handling of the pandemic doesn't mean its economy was left unscathed, and consumers continue to exercise caution as they reset their habits, according to Nielsen.

New Zealand Rankings