New Zealand

View New Zealand's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Brands need both values and utility to thrive in New Zealand

A knack for storytelling also helps, according to Aotearoa-based experts responding to the newly released ranking of New Zealand's top 100 brands for 2021.

Close-knit New Zealand favours brands that are part of the social fabric

Asked to name the strongest local brands, Kiwis name companies that represent the country on a global stage, those that do their part for the community and the world and those that communicate forthrightly.

New Zealand Rankings

1
Samsung

Samsung

Rank (2020): 1
2
Apple

Apple

Rank (2020): 2
3
Panasonic

Panasonic

Rank (2020): 3
4
SONY

SONY

Rank (2020): 5
5
LG

LG

Rank (2020): 8
6
Google

Google

Rank (2020): 6
7
Nike

Nike

Rank (2020): 11
8
VISA

VISA

Rank (2020): 7
9
PaknSave

PaknSave

Rank (2020): 9
10
Watties

Watties

Rank (2020): 4
11
Colgate

Colgate

Rank (2020): 10
12
UBER

UBER

Rank (2020): 12
13
UberEATS

UberEATS

Rank (2020): Nil
14
The Warehouse

The Warehouse

Rank (2020): 14
15
Fisher & Paykel

Fisher & Paykel

Rank (2020): 17
16
Huggies

Huggies

Rank (2020): 25
17
Countdown

Countdown

Rank (2020): 32
18
Canon

Canon

Rank (2020): 19
19
Microsoft

Microsoft

Rank (2020): 21
20
ANZ

ANZ

Rank (2020): 27
21
Facebook

Facebook

Rank (2020): 26
22
Maggi

Maggi

Rank (2020): 22
23
Philips

Philips

Rank (2020): 38
24
Mccain

Mccain

Rank (2020): Nil
25
Adidas

Adidas

Rank (2020): 13
26
Sony Play Station

Sony Play Station

Rank (2020): 24
27
Gucci

Gucci

Rank (2020): 20
29
Facebook Messenger

Facebook Messenger

Rank (2020): 37
30
Starbucks

Starbucks

Rank (2020): 29
31
McDonald's

McDonald's

Rank (2020): 45
32
MASTERCARD

MASTERCARD

Rank (2020): 46
33
Hewlett-Packard

Hewlett-Packard

Rank (2020): 23
34
Tegel

Tegel

Rank (2020): Nil
36
Nestlé

Nestlé

Rank (2020): 34
38
Netflix

Netflix

Rank (2020): 33
42
Panadol

Panadol

Rank (2020): 35
43
Nurofen

Nurofen

Rank (2020): 75
44
Oral -B

Oral -B

Rank (2020): 44
45
Michael Hill

Michael Hill

Rank (2020): 58
47
Karicare

Karicare

Rank (2020): 77
48
PayPal

PayPal

Rank (2020): 31
49
Mitsubishi Motors

Mitsubishi Motors

Rank (2020): 69
50
Chanel

Chanel

Rank (2020): 61
51
Toyota

Toyota

Rank (2020): 90
53
L’Oréal

L’Oréal

Rank (2020): 55
55
Heinz

Heinz

Rank (2020): 41
56
Xbox

Xbox

Rank (2020): 68
57
Calvin Klein

Calvin Klein

Rank (2020): 49
58
Louis Vuitton

Louis Vuitton

Rank (2020): 30
62
Dyson

Dyson

Rank (2020): 43
63
Sanitarium

Sanitarium

Rank (2020): 40
64
Cadbury

Cadbury

Rank (2020): 105
68
Harley Davidson

Harley Davidson

Rank (2020): 66
71
Coca-Cola

Coca-Cola

Rank (2020): 15
72
Pizza Hut

Pizza Hut

Rank (2020): 65
74
Whittakers

Whittakers

Rank (2020): 42
76
Avis

Avis

Rank (2020): 86
77
Chemist Warehouse

Chemist Warehouse

Rank (2020): 127
78
Arnott's

Arnott's

Rank (2020): 57
79
Whatsapp

Whatsapp

Rank (2020): 83
81
Coffee Club

Coffee Club

Rank (2020): 88
83
Heineken

Heineken

Rank (2020): 81
84
H&M

H&M

Rank (2020): 120
85
Emirates

Emirates

Rank (2020): 72
86
Booking.com

Booking.com

Rank (2020): 126
88
Hertz

Hertz

Rank (2020): 87
89
Nescafe

Nescafe

Rank (2020): 98
90
Bridgestone

Bridgestone

Rank (2020): 78
91
Kellogg's

Kellogg's

Rank (2020): 141
92
Mobil

Mobil

Rank (2020): 106
93
Surf

Surf

Rank (2020): 140
95
Persil

Persil

Rank (2020): 109
97
YouTube

YouTube

Rank (2020): 103
99
Singapore Airlines

Singapore Airlines

Rank (2020): 97
100
Fujitsu

Fujitsu

Rank (2020): 96
101
Levi's

Levi's

Rank (2020): 118
102
Amazon

Amazon

Rank (2020): 111
103
Honda

Honda

Rank (2020): 112
105
Call of Duty

Call of Duty

Rank (2020): Nil
106
Magnum

Magnum

Rank (2020): 178
107
TOSHIBA

TOSHIBA

Rank (2020): 100
108
Menulog

Menulog

Rank (2020): Nil
109
Ingham

Ingham

Rank (2020): Nil
110
Instagram

Instagram

Rank (2020): 99
111
Brother

Brother

Rank (2020): 115
112
Dove

Dove

Rank (2020): 28
113
KFC

KFC

Rank (2020): 166
115
British Petroleum (BP)

British Petroleum (BP)

Rank (2020): 101
116
Johnson&Johnson

Johnson&Johnson

Rank (2020): 56
117
Whiskas

Whiskas

Rank (2020): 132
118
Moccona

Moccona

Rank (2020): 139
119
NIVEA

NIVEA

Rank (2020): 134
122
Palmolive

Palmolive

Rank (2020): 94
123
Zara

Zara

Rank (2020): 184
124
Gillette

Gillette

Rank (2020): 121
125
Firestone

Firestone

Rank (2020): 125
126
LEGO

LEGO

Rank (2020): 108
128
FIFA World Cup

FIFA World Cup

Rank (2020): 123
129
QANTAS

QANTAS

Rank (2020): 165
130
Expedia Group

Expedia Group

Rank (2020): 113