Malaysia

View Malaysia's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Malaysia’s top 100: Millennial purchasing dominates as nation continues to reel

Strong performances from brands such as Telegram and Lazada point to a trend of self-starters who founded small enterprises during a year of hardship.

Malaysia’s top local brands: Locals seek comfort in Ramly and Ayamas

Nostalgic food brands nestle themselves in the hearts of Malaysians as cravings for familiarity and simpler times take over.

Malaysia Rankings

1
Samsung

Samsung

Rank (2020): 1
2
Panasonic

Panasonic

Rank (2020): 2
3
Apple

Apple

Rank (2020): 3
4
SONY

SONY

Rank (2020): 6
5
Nike

Nike

Rank (2020): 10
6
Nestlé

Nestlé

Rank (2020): 4
7
Google

Google

Rank (2020): 9
8
LG

LG

Rank (2020): 5
9
VISA

VISA

Rank (2020): 13
10
Colgate

Colgate

Rank (2020): 11
11
Starbucks

Starbucks

Rank (2020): 15
12
Maggi

Maggi

Rank (2020): 7
13
Canon

Canon

Rank (2020): 18
14
Maybank

Maybank

Rank (2020): 19
15
Grab

Grab

Rank (2020): 20
16
100 Plus

100 Plus

Rank (2020): 14
17
McDonald's

McDonald's

Rank (2020): 22
18
Adidas

Adidas

Rank (2020): 17
19
Grab Food

Grab Food

Rank (2020): Nil
20
IKEA

IKEA

Rank (2020): 28
21
Whatsapp

Whatsapp

Rank (2020): 26
22
foodpanda

foodpanda

Rank (2020): Nil
23
MASTERCARD

MASTERCARD

Rank (2020): 12
24
Panadol

Panadol

Rank (2020): 27
25
Tesco

Tesco

Rank (2020): 16
26
Philips

Philips

Rank (2020): 24
27
Pizza Hut

Pizza Hut

Rank (2020): 23
28
Facebook

Facebook

Rank (2020): 38
29
Lazada

Lazada

Rank (2020): 29
30
Ayamas

Ayamas

Rank (2020): Nil
31
Honda

Honda

Rank (2020): 39
32
H&M

H&M

Rank (2020): 30
33
Gucci

Gucci

Rank (2020): 32
34
Air Asia

Air Asia

Rank (2020): 8
35
Microsoft

Microsoft

Rank (2020): 36
36
Petronas

Petronas

Rank (2020): 45
37
Chanel

Chanel

Rank (2020): 53
38
YouTube

YouTube

Rank (2020): 33
39
SHARP

SHARP

Rank (2020): 34
40
Watsons

Watsons

Rank (2020): 21
41
TOSHIBA

TOSHIBA

Rank (2020): 47
42
Guardian

Guardian

Rank (2020): 35
43
Levi's

Levi's

Rank (2020): 61
44
AEON Stores (HK) Ltd

AEON Stores (HK) Ltd

Rank (2020): 37
45
Oral -B

Oral -B

Rank (2020): 56
46
PayPal

PayPal

Rank (2020): 57
47
Sony Play Station

Sony Play Station

Rank (2020): 42
48
EasyTaxi

EasyTaxi

Rank (2020): 52
49
Shell

Shell

Rank (2020): 48
50
DHL

DHL

Rank (2020): 59
51
Calvin Klein

Calvin Klein

Rank (2020): 41
52
FIFA World Cup

FIFA World Cup

Rank (2020): 54
53
Malaysia Airlines

Malaysia Airlines

Rank (2020): 51
55
Dynamo

Dynamo

Rank (2020): 77
56
Yamaha

Yamaha

Rank (2020): 70
57
Dutch Lady

Dutch Lady

Rank (2020): 25
58
Maxis

Maxis

Rank (2020): 43
59
KFC

KFC

Rank (2020): 55
60
Ayam brand

Ayam brand

Rank (2020): 69
61
L’Oréal

L’Oréal

Rank (2020): 65
62
PosLaju

PosLaju

Rank (2020): 58
64
Instagram

Instagram

Rank (2020): 64
65
MILO

MILO

Rank (2020): 72
66
Giant

Giant

Rank (2020): 81
67
Johnson&Johnson

Johnson&Johnson

Rank (2020): 40
68
DAIKIN

DAIKIN

Rank (2020): 86
69
Carlsberg

Carlsberg

Rank (2020): 102
70
Uniqlo

Uniqlo

Rank (2020): 78
71
FedEx

FedEx

Rank (2020): 84
72
Breeze

Breeze

Rank (2020): 79
73
Louis Vuitton

Louis Vuitton

Rank (2020): 74
74
Cadbury

Cadbury

Rank (2020): 50
75
Poh Kong

Poh Kong

Rank (2020): 80
76
Agoda

Agoda

Rank (2020): 60
78
Old Town White Coffee

Old Town White Coffee

Rank (2020): 87
79
GoCar

GoCar

Rank (2020): 121
80
Michelin

Michelin

Rank (2020): 99
81
Hilton [Obsolete]

Hilton [Obsolete]

Rank (2020): 132
82
Drypers

Drypers

Rank (2020): 101
83
Netflix

Netflix

Rank (2020): 120
84
DELL

DELL

Rank (2020): 163
85
Nescafe

Nescafe

Rank (2020): 62
86
CIMB Bank

CIMB Bank

Rank (2020): 88
87
Dettol

Dettol

Rank (2020): 67
88
Whiskas

Whiskas

Rank (2020): 63
89
Huggies

Huggies

Rank (2020): 89
90
Heineken

Heineken

Rank (2020): 85
92
SK-II

SK-II

Rank (2020): 162
94
Zara

Zara

Rank (2020): 82
95
Amazon

Amazon

Rank (2020): 124
96
Great Eastern

Great Eastern

Rank (2020): 92
98
Telegram

Telegram

Rank (2020): 182
99
Hewlett-Packard

Hewlett-Packard

Rank (2020): 83
100
Reebok

Reebok

Rank (2020): 96
101
Shangri-La

Shangri-La

Rank (2020): 131
102
Zalora

Zalora

Rank (2020): 181
103
Electrolux

Electrolux

Rank (2020): 161
104
Toyota

Toyota

Rank (2020): 140
105
Coca-Cola

Coca-Cola

Rank (2020): 31
106
Darlie

Darlie

Rank (2020): 173