Korea

View Korea's Top 100 brands for 2019, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

Tech and auto giants a source of unshakeable pride for South Koreans

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.

Political and economic tension fuels uncertainty for brands in South Korea

As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.

Koreans take online shopping to new levels

Sophisticated online shoppers seek healthier options, diversity in selection and better experience.

Korea Rankings