Patriotic streak: Many international brands lose ground in Korea
ASIA's TOP 1000 BRANDS: With Adidas, Gucci and Bud Light as notable exceptions, it was a tough year to be an international brand in Korea—especially if your brand is from Japan.
Korea
View Korea's Top 100 brands for 2020, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.
Korea's love for homegrown companies isn't just about national pride
ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.
South Korea wants brands that make life better—on all levels
ASIA's TOP 1000 BRANDS: While South Koreans continue to highly value convenience, the pandemic has brought focus to deeper concerns, and consumers want brands to be partners in improving things.
South Korea's shift online benefits delivery services, and trusted brands
ASIA's TOP 1000 BRANDS: Even in one of the least impacted markets, the pandemic has driven significant changes in shopping behaviours, according to Nielsen.
Korea Rankings
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Samsung
Rank (2019): 1
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LG
Rank (2019): 2
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Chanel
Rank (2019): 3
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Lotte
Rank (2019): 5
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Apple
Rank (2019): 4
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ACCESS ASIA’S TOP 1000 BRANDS BY COMPLETING OUR FREE, FAST REGISTRATION
Register or sign in now to explore the full Asia's Top 1000 Brands list, analyse brand performance with our easy interactive tools, see key brand rivalries play out, and watch as we unveil the top 100 brands in each of 14 APAC markets.
