Hong Kong

View Hong Kong's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Hong Kong's Top 100: Brands with deeper digital connection dominate

Marketing campaigns, customer experience, social-media marketing and digital evolution shaped branding in Hong Kong as the pandemic wore on over the last 12 months.

Rewarding loyalty helps brands make gains in Hong Kong's top local brands ranking

ASIA's TOP 1000 BRANDS: Rewards programmes and savvy online marketing allows brands to break new ground in an otherwise stable list of local brands in Hong Kong.

Hong Kong Rankings

1
Samsung

Samsung

Rank (2020): 1
2
Panasonic

Panasonic

Rank (2020): 3
3
Apple

Apple

Rank (2020): 2
4
Sony

Sony

Rank (2020): 4
5
Chanel

Chanel

Rank (2020): 5
6
Hitachi

Hitachi

Rank (2020): 7
7
Philips

Philips

Rank (2020): 9
8
Google

Google

Rank (2020): 13
9
Johnson&Johnson

Johnson&Johnson

Rank (2020): 11
10
Nike

Nike

Rank (2020): 14
11
VISA

VISA

Rank (2020): 18
12
Starbucks

Starbucks

Rank (2020): 30
13
Nestlé

Nestlé

Rank (2020): 6
14
Meiji

Meiji

Rank (2020): 10
15
HSBC

HSBC

Rank (2020): 17
16
Panadol

Panadol

Rank (2020): 23
17
IKEA

IKEA

Rank (2020): 21
18
Canon

Canon

Rank (2020): 15
19
Nissin Foods Co. Ltd

Nissin Foods Co. Ltd

Rank (2020): 19
20
Watsons

Watsons

Rank (2020): 8
21
Manning's

Manning's

Rank (2020): 53
22
Microsoft

Microsoft

Rank (2020): 24
23
Adidas

Adidas

Rank (2020): 22
24
EasyTaxi

EasyTaxi

Rank (2020): 32
25
LG

LG

Rank (2020): 33
26
Kao

Kao

Rank (2020): 16
27
Deliveroo

Deliveroo

Rank (2020): Nil
28
foodpanda

foodpanda

Rank (2020): Nil
29
WeChat

WeChat

Rank (2020): 38
30
Colgate

Colgate

Rank (2020): 34
31
YouTube

YouTube

Rank (2020): 35
32
Amazon

Amazon

Rank (2020): 28
33
Cafe De Coral

Cafe De Coral

Rank (2020): 42
34
McDonald's

McDonald's

Rank (2020): 43
35
Whatsapp

Whatsapp

Rank (2020): 25
36
Shiseido

Shiseido

Rank (2020): 20
37
Pizza Hut

Pizza Hut

Rank (2020): 29
38
YAHOO

YAHOO

Rank (2020): 54
39
7-Eleven

7-Eleven

Rank (2020): 49
40
Cartier

Cartier

Rank (2020): 66
41
Coca-Cola

Coca-Cola

Rank (2020): 12
42
Shell

Shell

Rank (2020): 79
43
MASTERCARD

MASTERCARD

Rank (2020): 44
44
Uniqlo

Uniqlo

Rank (2020): 40
45
CALTEX

CALTEX

Rank (2020): 41
46
Pocari Sweat

Pocari Sweat

Rank (2020): 37
47
Park n shop

Park n shop

Rank (2020): 47
48
Wellcome [Obsolete]

Wellcome [Obsolete]

Rank (2020): 58
49
Circle K

Circle K

Rank (2020): 69
50
Campbell

Campbell

Rank (2020): 27
51
Mitsubishi Motors

Mitsubishi Motors

Rank (2020): 67
52
Samsonite

Samsonite

Rank (2020): 50
53
Del Monte

Del Monte

Rank (2020): 198
54
Pampers

Pampers

Rank (2020): 65
55
DHL

DHL

Rank (2020): 52
56
Quaker

Quaker

Rank (2020): 73
57
Pacific Coffee

Pacific Coffee

Rank (2020): 56
58
Christian Dior

Christian Dior

Rank (2020): 118
59
TOSHIBA

TOSHIBA

Rank (2020): 62
60
FedEx

FedEx

Rank (2020): 48
61
Honda

Honda

Rank (2020): 87
62
Kellogg's

Kellogg's

Rank (2020): 88
63
Sony Play Station

Sony Play Station

Rank (2020): 101
64
Taobao

Taobao

Rank (2020): 68
65
Heinz

Heinz

Rank (2020): 31
66
AEON Stores (HK) Ltd

AEON Stores (HK) Ltd

Rank (2020): 55
67
Gucci

Gucci

Rank (2020): 63
68
Expedia Group

Expedia Group

Rank (2020): 61
69
Haagen-Dazs

Haagen-Dazs

Rank (2020): 46
70
Cathay Pacific Airways Ltd.

Cathay Pacific Airways Ltd.

Rank (2020): 86
71
CP

CP

Rank (2020): Nil
72
Instagram

Instagram

Rank (2020): 93
73
Oral -B

Oral -B

Rank (2020): 64
74
Avis

Avis

Rank (2020): 81
75
Michelin

Michelin

Rank (2020): 85
76
Nintendo Switch

Nintendo Switch

Rank (2020): 127
77
Netflix

Netflix

Rank (2020): 116
78
Toyota

Toyota

Rank (2020): 84
79
BMW

BMW

Rank (2020): 78
80
Huggies

Huggies

Rank (2020): 83
81
Maxim's HK

Maxim's HK

Rank (2020): 92
82
Facebook

Facebook

Rank (2020): 39
83
Siemens

Siemens

Rank (2020): 71
84
Zara

Zara

Rank (2020): 72
85
H&M

H&M

Rank (2020): 99
87
Lion

Lion

Rank (2020): 77
88
Lee Kum Kee

Lee Kum Kee

Rank (2020): 36
89
Calbee

Calbee

Rank (2020): 82
90
Chow Tai Fook

Chow Tai Fook

Rank (2020): 107
91
SK-II

SK-II

Rank (2020): 153
92
Bank of China [Obsolete]

Bank of China [Obsolete]

Rank (2020): 135
94
Amoy

Amoy

Rank (2020): 109
95
Kraft

Kraft

Rank (2020): 26
96
FIFA World Cup

FIFA World Cup

Rank (2020): 134
97
Louis Vuitton (LVMH)

Louis Vuitton (LVMH)

Rank (2020): 70
98
Hennessy

Hennessy

Rank (2020): 148
99
AIA

AIA

Rank (2020): 104
100
Manulife

Manulife

Rank (2020): 119
101
Mead Johnson

Mead Johnson

Rank (2020): 103
102
Armani

Armani

Rank (2020): 97