China

View China's Top 100 brands for 2020, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

China's top 100 brands: National pride affects rankings

ASIA's TOP 1000 BRANDS: With some world markets souring on particular Chinese brands, people in China rally round homegrown heroes.

China's strongest local brands: Consumer products replace internet brands

ASIA's TOP 1000 BRANDS: Haier (appliances), Li Ning (casual wear) and Maotai (baijiu) are among the companies more consumers see as strong domestic brands, as Alipay, Taobao and Tmall all slide.

China's Gen-Z affects brands in every aspect

ASIA's TOP 1000 BRANDS: People under 30 are bringing upstart brands to the fore, rejuvenating old brands, taking increasing pride in buying domestic—and keeping marketers on their toes.

China enjoys an impressive pandemic rebound

ASIA's TOP 1000 BRANDS: Despite the pandemic hit early in the year, China continues to spin out an impressive amount of FMCG product innovations and is enjoying growing consumption momentum.

China Rankings