China

View China's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Pandemic and competition reshuffle China’s top 100 brands

Both Chinese and overseas brands face increasingly fierce competition in the Chinese market, leading to big changes from the top 10 on down in our exclusive ranking of the mainland's top 100 brands.

China's strongest local brands: Li-Ning rides homegrown fashion wave

National pride, expressed in a preference for 'guochao', made an impact among consumers asked to name the strongest local brands in China.

China Rankings

1
WeChat

WeChat

Rank (2020): 10
2
Chanel

Chanel

Rank (2020): 1
3
Didi Chuxing

Didi Chuxing

Rank (2020): 7
4
Philips

Philips

Rank (2020): 2
5
Huawei

Huawei

Rank (2020): 4
6
Sony

Sony

Rank (2020): 9
7
Apple

Apple

Rank (2020): 6
8
Samsung

Samsung

Rank (2020): 5
9
Panasonic

Panasonic

Rank (2020): 12
10
Starbucks

Starbucks

Rank (2020): 11
11
Nike

Nike

Rank (2020): 8
12
Meituan Waimai

Meituan Waimai

Rank (2020): Nil
13
Eleme

Eleme

Rank (2020): Nil
14
Midea

Midea

Rank (2020): 23
15
Haidilao

Haidilao

Rank (2020): 33
16
Bank of China [Obsolete]

Bank of China [Obsolete]

Rank (2020): 28
17
Alipay

Alipay

Rank (2020): 20
18
China Mobile

China Mobile

Rank (2020): 27
19
Siemens

Siemens

Rank (2020): 17
20
Uni-President

Uni-President

Rank (2020): 13
21
Haier

Haier

Rank (2020): 30
22
MasterKong

MasterKong

Rank (2020): 15
23
Pizza Hut

Pizza Hut

Rank (2020): 25
24
Baidu

Baidu

Rank (2020): 37
25
Sinopec

Sinopec

Rank (2020): 52
26
Xiaomi

Xiaomi

Rank (2020): 32
27
Kraft

Kraft

Rank (2020): 21
28
China Unicom

China Unicom

Rank (2020): 51
29
Gucci

Gucci

Rank (2020): 18
30
Ctrip

Ctrip

Rank (2020): 29
31
IKEA

IKEA

Rank (2020): 56
32
China auto rental

China auto rental

Rank (2020): 49
33
Industrial & Commercial Bank of China Asia (ICBC Asia)

Industrial & Commercial Bank of China Asia (ICBC Asia)

Rank (2020): 41
34
Nestle

Nestle

Rank (2020): 3
35
PetroChina

PetroChina

Rank (2020): 46
36
Tencent

Tencent

Rank (2020): 16
37
Lenovo

Lenovo

Rank (2020): 118
38
Estee Lauder

Estee Lauder

Rank (2020): 50
39
MACALLINE

MACALLINE

Rank (2020): 62
40
Michelin

Michelin

Rank (2020): 55
41
Armani

Armani

Rank (2020): 38
42
Google

Google

Rank (2020): 128
43
JD

JD

Rank (2020): 58
44
McDonald's

McDonald's

Rank (2020): 48
45
New Hope Liuhe

New Hope Liuhe

Rank (2020): Nil
46
LG

LG

Rank (2020): 196
47
GREE

GREE

Rank (2020): Nil
48
Lancome

Lancome

Rank (2020): 47
49
Air China

Air China

Rank (2020): Nil
50
Farmland

Farmland

Rank (2020): Nil
51
League of Legends

League of Legends

Rank (2020): Nil
52
Canon

Canon

Rank (2020): 35
53
Adidas

Adidas

Rank (2020): 26
54
Twitter

Twitter

Rank (2020): 119
55
Nestum

Nestum

Rank (2020): 1331
56
SF Express

SF Express

Rank (2020): 45
57
Burberry

Burberry

Rank (2020): 83
58
Tmall

Tmall

Rank (2020): Nil
59
Moutai

Moutai

Rank (2020): Nil
60
LEGO

LEGO

Rank (2020): 71
61
Nescafe

Nescafe

Rank (2020): 77
62
Oreo

Oreo

Rank (2020): 75
63
Carrefour

Carrefour

Rank (2020): 74
64
Nongfu Shan Quan

Nongfu Shan Quan

Rank (2020): 42
65
Microsoft

Microsoft

Rank (2020): 31
66
Tyson

Tyson

Rank (2020): Nil
67
L'Oreal

L'Oreal

Rank (2020): 68
68
China Life

China Life

Rank (2020): Nil
69
Tsingtao

Tsingtao

Rank (2020): Nil
70
Colgate

Colgate

Rank (2020): 80
71
Hisense

Hisense

Rank (2020): 54
72
Coca-Cola

Coca-Cola

Rank (2020): 19
73
China Merchants Bank

China Merchants Bank

Rank (2020): 88
74
Amazon Fresh

Amazon Fresh

Rank (2020): Nil
75
Shiseido

Shiseido

Rank (2020): 43
76
Nutrilite

Nutrilite

Rank (2020): 136
77
Cartier

Cartier

Rank (2020): 84
78
BMW

BMW

Rank (2020): 108
79
Taobao

Taobao

Rank (2020): 61
80
Heinz

Heinz

Rank (2020): 14
81
Blue Moon

Blue Moon

Rank (2020): 102
82
China Eastern

China Eastern

Rank (2020): 34
83
Meiji

Meiji

Rank (2020): 60
84
Bilibili

Bilibili

Rank (2020): Nil
85
Yunnan Baiyao

Yunnan Baiyao

Rank (2020): 86
86
SHARP

SHARP

Rank (2020): 67
87
Honda

Honda

Rank (2020): 123
88
VISA

VISA

Rank (2020): 235
89
Lay's

Lay's

Rank (2020): 138
90
SK-II

SK-II

Rank (2020): 210
91
Nintendo Switch

Nintendo Switch

Rank (2020): 732
92
China Mengniu Dairy

China Mengniu Dairy

Rank (2020): 22
93
DELL

DELL

Rank (2020): 95
94
KFC

KFC

Rank (2020): 57
95
Li Ning

Li Ning

Rank (2020): Nil
96
Haagen-Dazs

Haagen-Dazs

Rank (2020): 81
97
iQiyi

iQiyi

Rank (2020): 114
98
Green Giant

Green Giant

Rank (2020): Nil
99
Sagawa

Sagawa

Rank (2020): 1235
100
Coach

Coach

Rank (2020): 504