Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by ...
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social ...
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7 hours ago
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by ...
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
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1 hour ago
OpenAI marks arrival in Asia Pacific with opening ...
To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
1 hour ago
In the spotlight: This week's people moves and ...
Read about Open AI Japan, Mediahub, We Communications, BMF, CA.5, Sephora, and more in our weekly collection of people moves and account news.
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1 day ago
Why does such a lack of transparency still exist in ...
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
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1 day ago
Swatch switches media duties to Publicis from ...
Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.
4 hours ago
Canva makes an unbelievably good presentation...and brand film in Japan
The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.
1 day ago
Martech to form a larger part of Thai marketing ...
TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.
2 hours ago
40 Under 40 2023: Shu Wu, McCann Worldgroup
Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company
4 days ago
Publicis organic growth jumps 5.3% in Q1
Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.
12 hours ago
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
1 day ago
Osaka World Expo 2025: How to win influence with ...
With only a year to go, Meghan Barstow of Edelman shares five key takeaways on the payoff for countries and global brands that show up well in Osaka.
4 days ago
2024 Event Marketing Awards winners revealed
Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.
1 day ago
Signs of light: Is fun coming back to adland?
The best reason to work in advertising should be that it’s fun, says Angus Tucker. Without it, advertising is just telemarketing.
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The Knowledge
4 days ago
H2 2023: Telstra disrupts the norm with its $100 ...
North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.
1 day ago
FCB India appoints Ashima Mehra as CEO
Mehra has over 18 years of experience and was most recently at Leo Burnett India.
Agency of the Year 2023
Apr 3, 2024
Campaign reveals global Agency of the Year shortlist
APAC-nominated shops include Leo Burnett Taiwan, Propel Manila, DDB Philippines IdeasxMachina,Thinkerbell, Special New Zealand, and Motion Sickness.
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Dec 11, 2023
Agency of the Year 2023
See the full wrap-up of shortlists and winners for this year's AOY 2023, as well as all the detailed analysis for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea here.
Dec 8, 2023
'Special' night prevails over Motion Sickness at ...
Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.
Dec 7, 2023
Agency of the Year 2023 winners: Asia-Pacific / Network
See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
People to watch
Nov 21, 2023
40 Under 40 2023: Top-tier marketing talent ...
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Oct 25, 2023
Women to Watch Asia Pacific 2023: The marcomms ...
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
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Oct 20, 2023
Tech MVP 2023: Presenting the Most Valuable ...
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
May 16, 2023
APAC Power List 2023: Meet the region's 50 most ...
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
The Work
1 day ago
The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool
The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.
11 hours ago
Why brands are leaning into spoofing film genres
Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
1 day ago
Big Brother is watching you: Audible stages 1984 takeover of The Guardian
George Orwell 'returns' to The Observer in new ad campaign.
Apr 11, 2024
Safari and McCann Japan give vintage clothing a storied past
A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.
Apr 10, 2024
The must-see Hari Raya campaigns that capture the spirit of the holiday
Moving, heartwarming and impactful, check out how brands like Petronas, Malaysia Airlines, RHB Bank, Prego, Safi and others are capturing the true spirit of Raya.
Focus
Discover the winners of the YouTube Works Awards SEA
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Empowering business transformation with Publicis Groupe
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 14, 2024
Campaign360 2024 Singapore
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Apr 11, 2024
Event Marketing Awards 2024
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
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Apr 25, 2024
Digital Media Awards 2024
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
May 14, 2024
Women Leading Change Awards 2024
Honouring remarkable women who promote diversity, inclusion, and equality.
PARTNER CONTENT
PROMOTED
Mar 18, 2024
AI won’t take your job or business. The people who ...
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
PROMOTED
Mar 4, 2024
Reel in your audience: Optimising short-form video ...
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
PROMOTED
Feb 22, 2024
People power: The creator engine at work
Creative leaders from Tag discuss the array of creators needed to power a content engine — and what tomorrow will hold for creatives and the industry at large.
PROMOTED
Feb 16, 2024
APAC trends for 2024: Fragmentation, attention, and AI
What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.
Most Read
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BY PR NEWSWIRE