Asia's Top 1000 Brands
Welcome to the region's most comprehensive research on consumer brand perception, presented by Campaign Asia-Pacific and based on an exclusive survey conducted by Nielsen. Scroll down for this year's top 1000, discover the biggest brand battles with our interactive charts, track the rise and fall of specific brands over the last 17 years, drill down into 14 specific APAC markets and read about the factors that drive brand performance.
Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The survey was conducted between February 21 and March 19, 2020. The study explores consumer attitudes in 14 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Research relies on a total of 400 respondents in each market. In Japan, India and China, participants number 800, 1200 and 2000, respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.
The study encompasses 15 major categories: alcohol; apparel and accessories; automotive; beverages; consumer electronics; courier services; financial services; food; home appliances; household and personal care; media and telecommunications; restaurants; retail; sports properties; and transpor, travel and leisure. WIthin these major categories there are 84 sub-categories.
Categories and sub-categories change a bit each year. This year we added a new messaging service sub-category under the media & telecommunications category.
Participants gave their responses to the following questions:
Question 1: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”
Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”