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Thursday, 08 May, 2025
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Are brands right to allow machines to handle customer service?

Matthew Keegan

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.

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History of GroupM 2003-2025: The world's largest media investment arm

Beau Jackson

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

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Google introduces AI Max to search campaigns

Joseph Arthur

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

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Era of mediocre content to end soon, says Sony Pictures' Banerjee

Campaign India Team

Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.

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Lowe Lintas wins Cofsils communications mandate

Lowe Lintas has been appointed as the brand and communications agency for Cofsils, a throat relief product under Cipla Health, following a competitive pitch.

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Editor's Picks

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JioStar launches influencer marketing platform JioStarverse

Campaign India Team

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

 
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Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Lucy Shelley

Accenture Song is the incumbent on the account.

 
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Kohl hard truths: When nostalgia meets no-smudge tech

Campaign India Team

Renée Cosmetics revives a desi beauty ritual-with a waterproof twist-to remind us that some traditions just won't budge.

 
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From clicks to conversions: Shaping brand success with AI

Imtiaz Bellary

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.

 
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