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Friday, 02 May, 2025
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India's big creative pitch: Now streaming to the world

Vinita Bhatia

WAVES 2025 was less summit, more sales deck-India positioned as the next global content factory, so who's buying the dream?

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WPP eyes India for growth as global revenue faces headwinds

Vinita Bhatia

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

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Brands must eradicate the 'insight famine' to find success: Cannes Lions

Chris Powell

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

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Cheil India restructures as Cheil SWA Group

Campaign India Team

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

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When hands do the talking, the message hits home

Campaign India Team

A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.

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Amazon unveils first brand overhaul in 25 years, led by Koto

Staff Reporters

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

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Editor's Picks

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India's creator economy meets Adobe's global agenda at WAVES 2025

Campaign India Team

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

 
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Brands leverage the ultimate marketing playground as IPL enters May

Campaign India Team

From travel tickets to cars to bikes to relishing snacks-IPL campaigns hit sixes as the summer holidays begin.

 
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KidZania India appoints Vikita Chaudhary as marketing head

Chaudhary brings over 14 years of marketing experience, having worked with brands like Timezone Entertainment and Fitternity.

 
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The power of DOOH: Making 'the goldfish' remember your brand

Harpreet Singh

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited's chief operating officer.

 
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