The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

Little Yadav

A truly successful campaign isn't about numbers alone; it is about fostering emotional connections and building long-term brand equity, says Suraj Estate Developers' CMO.

WPP invests in Stability AI

Campaign India Team

Stability AI's models and workflows to be integrated with WPP's AI-driven operating system, WPP Open, to help it transform visual content creation.

Havas reports 0.8% drop in revenue for 2024 as Asia Pacific grows organically

Will Green

First set of results since Havas was spun off from Vivendi.

Meta announces upcoming digital marketing book

Campaign India Team

Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.

Rebranding done right: Lessons from Zomato's evolution to Eternal

Shubham Singhal

Zomato's transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.

Mad Influence promotes Aman Narula to COO position

Previously working as head of operations, Narula has over seven years of experience in business development and influencer marketing.