Will Maha Kumbh catalyse a new era of religious event marketing?

Nagesh Joshi

While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?

'We know that we have to be simpler': Brian Lesser lays out GroupM plans

Shauna Lewis

Lesser spoke to investors at WPP's annual results.

Dentsu Creative Webchutney appoints eight national creative directors

Campaign India Team

The agency restructures its top creative leadership while embracing a DIY approach to its business.

Why humour in B2B advertising works

Rohit Sakunia

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

Communicate India bags Singer India's communications mandate

The collaboration aims to support Singer India's expansion efforts, including the launch of its flagship store in Nehru Place, New Delhi, and the introduction of premium global brands PFAFF and Husqvarna Viking.

Skype signs off: The OG of video-calls logs out for good

Staff Reporters

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.