Social media fatigue? Agencies must spark conversations, not noise

Vinita Bhatia

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.

Hyped but hindered: Marketing moves that failed to deliver in 2024

Little Yadav

SOUNDING BOARD: Not all that glitters is gold-Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.

Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network

Alessandra Scotto di Santolo

The network includes 15,000 people across 90 countries.

Stare wars: The CEO, the wife, and the internet that roared

Komal Lath

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults' founder highlights the need for empathy, communication finesse, and modern workplace values.

ASCI issues disclosure guidelines for LinkedIn influencers

Campaign India Team

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.

Chetan Bhagat's latest magnum opus is on booking pocket friendly trips

Campaign India Team

His eccentric 'travel genius' persona leads Cleartrip's witty campaign, tackling myths and highlights the OTA's SuperCoins savings.

Criteo names Michael Komasinski as new CEO

Komasinski, with over two decades of adtech experience, joins from dentsu, where he served as Global CEO of Merkle.