Campaign India

Friday, 20 December, 2024

Former GroupM China executives to face Shanghai court over bribery allegations

Rahat Kapur

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.

Campaign's pick: Eye-catching AI campaigns of 2024

Campaign India Team

Here are some of the AI-driven ads that caught our attention.

Newly-launched Whoppl Bharat aims to bridge India's hyperlocal marketing divide

Campaign India Team

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India's diverse tier 2 and 3 markets.

Lowe Lintas wins creative mandate for Complan

As part of the deal, the agency will be tasked to handle Complan's creative direction and drive growth and engagement through brand storytelling.

Tata Power's AI Christmas campaign: Magic or marketing trend?

Campaign India Team

The ad reveals how AI is shaping the future of advertising-raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

Indian research and insights industry reaches $3.2 billion in FY2024: Report

Campaign India Team

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

Editor's Picks

India: 5% revenue, 100% strategic game-changer for Merkle

Vinita Bhatia

Its global president, Pete Stein, in a chat with Campaign, highlights India's pivotal role in driving the company's revenue, talent, and tech innovation.

Blessings wrapped in curses in the age of AI

Sujoy Mukherjee

AI is here and is willing to learn. Perhaps, we, in advertising and marketing, can learn from it too, says Thought Blurb Communications' senior creative director.

The $31 billion Omnicom-IPG deal has industrial logic but also many caveats

Gideon Spanier

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

UltraTech's latest campaign cements trust with technology

Campaign India Team

The interactive campaign transforms the cement company's logos into a bot, powered by an AI and AR, which can address many home building queries.

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