Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

Little Yadav

The world of music has lost its rhythm with Ustad Zakir Hussain's passing. Campaign speaks to industry leaders about his contributions to advertising and the legacy he leaves behind.

AI in digital ads: Silent partner, not sole pilot

Vinita Bhatia

Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.

Zooming into the inner aspirations of target consumers

Nagesh Joshi

INSIDE THE AD: Oppo India's latest campaign, 'Find your bigger picture' aims to honour the inner calling of mid-to-senior corporate executives with the distinctive offerings of Find X8 series.

JSW Paints' 'Room of hope' colours a better tomorrow

Campaign India Team

The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

Campaign India Team

The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.