Does X have the 'X-factor' to appeal to Indian influencers and brands?

Little Yadav

Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India's unique digital demands and stay relevant.

Kate Rouch joins OpenAI as first CMO

Campaign India Team

This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.

Fighting influencer fatigue with authenticity and inclusion

Shubham Singhal

Dot Media's CEO and co-founder notes that brands can overcome influencer fatigue by prioritising real connections, diverse content, and strategic collaborations.

Indian gaming app marketers expanding their global footprint: Study

Campaign India Team

While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue opportunities by going against the tide.

MediaSense appoints global CEO to succeed Graham Brown

Beau Jackson

Brown moves to a new role after 15 years as CEO.

Spikes Asia announces 2025 jury members

Staff Reporters

Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025-and Mongolia joins the jury for the first time.