Campaign India

Wednesday, 04 December, 2024

McCann, Famous Innovations lead the charge at South Asia's Agency of the Year 2024 awards

Campaign India Team

Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.

Can retail media compensate for weaknesses in performance media?

Matthew Keegan

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape-including the promise of retail media.

Amagi acquires Argoid AI to transform streaming with smarter solutions

Campaign India Team

Argoid AI's founders-Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E-will join the Amagi team.

Luxury unleashed: India's growing appetite for premium

Natasha Kharadi

Luxury consumption is booming in India. Only Much Louder's AVP at 1862 shows how brands can capitalise on this premiumisation wave.

Dentsu forecasts global 5.9% increase in adspend in 2025

Shauna Lewis

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Scam savvy: AMFI's campaign makes India invest wisely

Campaign India Team

The bold manifesto urges Indians to dodge scams and embrace informed financial decisions with flair.

Editor's Picks

G-Shock collaborates with Almost Gods to rewrite style narratives in India

Vinita Bhatia

INSIDE THE AD: As toughness meets avant garde cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.

Jaguar's contentious rebrand finally gets its car moment, but questions remain

Rahat Kapur

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

Qoruz unveils influencer marketing performance measurement index

Campaign India Team

Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand's competitors.

Ipsos confirms Kantar Media takeover talks

Robin Langford

The deal could value Kantar's TV ratings data business at $1.27 billion, according to a report.

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