The call of green: How brands are driving sustainability in campaigns

Nagesh Joshi

With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

Rahat Kapur

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'

Lucy Shelley

Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.

Green PR: Turning pollution into progress, one story at a time

Manish Sharma

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR's power to inspire climate action through impactful storytelling.

#Gaddagiri: Wakefit's wake-up call on sleep deprivation

Campaign India Team

Is bad sleep behind bad moves? Wakefit's witty campaign blames sleeplessness, not intentions, and promotes better rest!

Ashish Bhushan joins Haymarket Media Group as country head in India

Campaign India Team

He will drive sustainable growth and innovation in the media company's non-automotive portfolio, including Campaign India.