Campaign India

Wednesday, 04 September, 2024

Why brands shouldn't dismiss advertising alongside news content

Shawn Lim

Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report

Campaign India Team

A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.

Gray is the new gold

Meenakshi Menon

GenSxty Tribe's founder states how the 60+ generation's revolution is flipping the world of marketing on its head.

EssenceMediacom X brand is axed and CEO departs in UK shake-up

Beau Jackson

UK agency to be absorbed after fewer than two years in operation.

Bold Care's Sextember campaign makes men's sexual health a hot topic

Campaign India Team

Using humour and relatable scenarios to normalise conversations about men's sexual health, the wellness brand plans to have an annual awareness drive every September.

Editor's Picks

How Info Edge India is leveraging GenAI to achieve efficiency

Preeti Hoon

Its group CMO, Sumeet Singh, gives Campaign a lowdown on how the internet company is keeping up with its legacy of adopting new-age tech early and why Naukri is pivoting to a contemporary career site.

Diwali consumer spending set to grow by 62% over last year

Campaign India Team

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

Will the rise of AI search challenge Google's dominance?

Matthew Keegan

From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google's stronghold on search and search advertising?

FCB India appoints Punit Singh as chief strategy officer

He brings nearly two decades of experience in brand planning, having worked with brands like Google, Maruti Suzuki, Honda, and Pepsi.

Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance

Campaign India Team

The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.

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