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Friday, 09 August, 2024
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5 questions for WPP CEO Mark Read on the FGS sale

Steve Barrett

PRWeek's Steve Barrett chats with the holding company chief about why WPP sold FGS Global.

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The CMO's MO: Godrej Capital's Nalin Jain on revamping marketing to hit new highs

Vinita Bhatia

The chief marketing officer discusses how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics-making its name the one everyone knows.

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Tech On Me: Google, X and the big tech drama

Shawn Lim

This week saw Google hit with antitrust rulings that could shatter its dominance, while Musk's X hemorrhaged advertisers with a redeclared war. The digital landscape is fracturing before our eyes. What happens next?

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Busting greenwashing: The key is transparency in communications

Abhijeet Sonar

In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.

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Editor's Picks

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Amagi partners with Anoki to bring contextual CTV advertising to free ad-supported streaming TV

Campaign India Team

The two companies will collaborate on AI-powered innovations to create new ad formats and enhance content monetisation in the growing CTV space.

 
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Quality, flexibility, and convenience core to winning Indian news subscribers: Google and Kantar study

Campaign India Team

Emerging models, such as micropayments and ad-lite experiences, offer promising alternatives.

 
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Lions parent company to acquire The Effies

David Brown

"The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked," said Ascential CEO Philip Thomas.

 
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IPG Mediabrands expands Indian presence with new capability centre in Pune

Campaign India Team

The launch of the global capability centre (GCC) is part of a wider strategic expansion to enhance media activation and drive growth across its worldwide network.

 
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