In a Blinkit: A viral tweet turned marketing magic

Little Yadav

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

Advertising Council of India brings back leadership program for young professionals

Campaign India Team

Now in its second year, the free-of-charge program will run from July 18 to 21 and select 25 hopefuls to take to Pune.

Google Pay taps on trust in new campaign

Campaign India Team

Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.

There are at least 25 alternatives to third-party cookies-but which is best?

Jonathan D'Souza-Rauto

With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.

Bata India appoints new head of marketing

Deepika Deepti brings over two decades of experience in marketing and business roles, including key positions at Adidas and Metro Brands.

Doctor Against Addiction launches campaign to encourage early intervention

Campaign India Team

The campaign aims to address the issue of addiction holistically by wiping out stigmas associated with addiction.