The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'

Anupama Sajeet

The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.

Goafest unveils 'age of adaptability' theme for 2024

Campaign India Team

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

Safety concerns rise as MDH and Everest spices face international bans

Campaign India Team

The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.

Google delays cookie deprecation again: APAC adtech leaders respond

Shawn Lim

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

Times of India launches 'My City, My Art' challenge for World Art Day

Campaign India Team

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

Kulfi Collective names Divya Karani as chairperson and executive director

With a three-decade career in the advertising and media industry, including over 12 years as the CEO of Dentsu Media, South Asia, Karani brings extensive experience from various global markets including India, South Asia, the UK, and Asia Pacific.