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Thursday, 13 May, 2021

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DDB reveals global 'Unexpected Works' repositioning

Alison Weissbrot

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

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Cannes Lions 2021: Microsoft wins Creative Marketer of the Year

Brittaney Kiefer

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time

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10 things agencies can do to end long hours

Kate Magee

The long hours culture is created by things that are both in and out of an agency's control. Here are some suggestions of what they can change.

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Five of the best ads from Campaign's Global Creative Agency of the Year

Staff Reporters

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

 
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Editor's Picks

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Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

Matthew Miller

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

 
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Breaking down the post-cookie solutions: Unified ID 2.0

Jessica Goodfellow

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

 
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CMO Power List 2021: Call for nominations

Staff Reporters

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

 
 

Events

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Digital Marketing Workshop Series: How to Build Compelling Content for Social & Digital Channels

May 20, 2021

Virtual

 
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[Live Webinar] Data Agility in an Evolving World

May 27, 2021

Virtual

 
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