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Thursday, 13 May, 2021

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Sales, marketing and product must more tightly integrate: Forrester CMO

Rahul Sachitanand

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

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Timeline of a movement: Sexual harassment in Malaysian schools

How one TikTok video uploaded by a teenage student sparked a nationwide debate and shed light on an institutional failure in crisis management.

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Baby Shark doo doo doo doo doo. LG Styler doo doo doo doo doo

Ad Nut

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

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IAS explains ad verification in manga style

Staff Reporters

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

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L'Oreal opens omnichannel concept store in Shanghai

Staff Reporters

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.

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Carat wins South Australia tourism remit

See details on Carat's domestic-campaign appointment, plus news from One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, and more, all in our ever-growing roundup of people moves and business wins.

 
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Editor's Picks

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DDB reveals global 'Unexpected Works' repositioning

Alison Weissbrot

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

 
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What legacy brands can learn from digital-native brands

Vishal Jacob

Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.

 
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CMO Power List 2021: Call for nominations

Staff Reporters

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

 
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10 things agencies can do to end long hours

Kate Magee

The long hours culture is created by things that are both in and out of an agency's control. Here are some suggestions of what they can change.

 
 

Events

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Digital Marketing Workshop Series: How to Build Compelling Content for Social & Digital Channels

May 20, 2021

Virtual

 
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[Live Webinar] Data Agility in an Evolving World

May 27, 2021

Virtual

 
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