Campaign Asia

Tuesday, 11 May, 2021

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Gideon Spanier

Investors understand agency sector is 'a great business to invest in', CEO says.

APAC head of Twitter comms to depart

Larry Loh, who spent over a year at the social media platform, will take some time off to focus on his wellbeing and mental health.

Ford taps James Brown’s ‘soul’ and ‘swagger’ to launch first all-electric SUV

Jennifer Small

For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.

Make room for sadness

Sabrina Sanchez

Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.

Editor's Picks

How Tourism NZ said a daily 'Good morning' to the world for a year

Staff Reporters

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

CMO Power List 2021: Call for nominations

Staff Reporters

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

Adidas and Nike sales plummet following boycotts

Gemma Williams

Both brands reported falling sales on China's e-commerce channel, Tmall, in April.

Software giant SAS launches biggest brand campaign in 20 years

Alison Weissbrot

The analytics company is building awareness as competition heats up.

Events

Digital Marketing Workshop Series: How to Build Compelling Content for Social & Digital Channels

May 20, 2021

Virtual

[Live Webinar] Data Agility in an Evolving World

May 27, 2021

Virtual

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