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Monday, 10 May, 2021

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Software giant SAS launches biggest brand campaign in 20 years

Alison Weissbrot

The analytics company is building awareness as competition heats up.

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Neil Christie to leave Wieden+Kennedy

Maisie McCabe

Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.

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Adidas and Nike sales plummet following boycotts

Gemma Williams

Both brands reported plummeting sales on China's e-commerce channel, Tmall, in April.

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'Laundrette': BBH's CMO on the ad that built the agency

Adam Arnold

Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen.

 
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Editor's Picks

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Raya film festival: Watch ads from Julie's, Petronas, McDonald's and more

Surekha Ragavan

This year's top prize goes to snack brand Julie's, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

 
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Crash Course: How to maximise DOOH returns

Staff Reporters

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

 
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WPP, Microsoft expand partnership to boost creative content production

Natasha Bach

Cloud Studio is one product resulting from the deal.

 
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TikTok to marketers: Go native and multigenerational

Sabrina Sanchez

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

 
 

Events

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Digital Marketing Workshop Series: How to Build Compelling Content for Social & Digital Channels

May 20, 2021

Virtual

 
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[Live Webinar] Data Agility in an Evolving World

May 27, 2021

Virtual

 
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