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Thursday, 25 February, 2021

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MediaCom's Josh Gallagher on the challenges creatives face with ecommerce

Rahul Sachitanand

Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.

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Edelman launches global anti-disinformation offering

Aleda Stam

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

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How British American Tobacco sells nicotine to young people

Matthew Chapman

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

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Do agency groups employ too many CEOs?

Gideon Spanier

Dentsu International had 250 people with CEO title.

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Dentsu's 'brave new normal' creative trends for 2021

Robert Sawatzky

SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.

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Women to Watch Greater China 2021: Betty Tian, Marriott International

An organised planner with roots in journalism, Tian has written her own story as a marketing leader by spearheading high-profile initiatives for the global hotel chain.

 
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Editor's Picks

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OMG takes group approach to new Hong Kong leadership

Rahul Sachitanand

Following Deric Wong's departure, Clement Chung and Florence Wong have been promoted to CEOs of PHD and OMD respectively, as Gary Wong becomes COO of OMG in the market.

 
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D&AD partners Google to expand Shift night school globally

Brittaney Kiefer

Shift is a free educational programme for aspiring creatives from non-traditional backgrounds.

 
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Channeling pandemic headwinds into effective marketing tailwinds

Robert Sawatzky

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

 
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'The next wave of transformation is going to be creative'

Matthew Miller

SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.

 
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Spikes Asia Awards 2021: Campaign's contenders

Staff Reporters

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.

 
 

Events

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MediaWorks Online 2021

Mar 9 - 12, 2021

Virtual

 
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Digital Marketing Workshop Series

Mar 24 - Jul 21, 2021

Virtual

 
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