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Wednesday, 24 February, 2021

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US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Gideon Spanier

Annual reports show extent of jobs cull.

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Reprise appoints Vincent Spruyt as its global chief AI officer

Rahul Sachitanand

Under Spruyt's leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.

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The Lion's Share wants advertisers to pay animals a commission

Jessica Goodfellow

SPIKES ASIA X CAMPAIGN: Animals are used in 20% of the world's ads but are at risk, according to sustainability initiative, which wants brands to take responsibility to protect their future.

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Interest in brand purpose heightened during pandemic and social unrest

Rahul Sachitanand

SPIKES ASIA X CAMPAIGN: As consumers seek stability in their lives, they are gravitating toward brands and companies that can provide not just instant gratification with their products and services, but also longer-term value in their lives.

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Australian digital advertising market grows by 20.3% YoY: IAB

Rahul Sachitanand

This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.

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Women to Watch Greater China 2021: Michelle Mak, Dun & Bradstreet

A business innovator, social enterprise entrepreneur, sustainability advocate and mentor-Mak has a multitude of skills that all contribute to driving positive change in the industry and wider community.

 
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Editor's Picks

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Spikes Asia X Campaign: Full coverage

Topics include creative effectiveness, CMO influence, storytelling at scale, sustainable production and more. Dig into all the coverage and analysis by our editors and watch any presentations you may have missed.

 
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Marketers risk losing their credibility and seat at the table: Mastercard CMO

Rahul Sachitanand

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.

 
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Asia is highly creative, so why is it behind on the global awards stage?

Surekha Ragavan

SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals.

 
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See the Spikes Asia and Tangrams shortlists

Staff Reporters

The shortlists for the five streams in the Tangrams Strategy and Effectiveness Awards and the 24 categories in the Spikes Asia Awards have been released.

 
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Facebook to restore news in Australia

Jessica Goodfellow

The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.

 
 

Events

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MediaWorks Online 2021

Mar 9 - 12, 2021

Virtual

 
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Digital Marketing Workshop Series

Mar 24 - Jul 21, 2021

Virtual

 
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