Campaign Asia

Tuesday, 23 February, 2021

Tune in at 2 pm today for sessions on topics including creative effectiveness, CMO influence, storytelling at scale, sustainable production and more. Plus, dig into all the coverage and analysis by our editors and watch any presentations you may have missed.

Facebook to restore news in Australia

Jessica Goodfellow

The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.

See the Spikes Asia and Tangrams shortlists

Staff Reporters

The shortlists for the five streams in the Tangrams Strategy and Effectiveness Awards and the 24 categories in the Spikes Asia Awards have been released.

Duncan Pointer appointed Mailman's MD for APEC region

The former Vizeum Asia Pacific CEO will lead a team of 50-plus across Singapore, Thailand, India, Vietnam, Japan, South Korea, Indonesia, Malaysia and the Philippines.

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Rahul Sachitanand

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.

UM Australia CEO Fiona Johnston promoted to global Mediabrands role

Rahul Sachitanand

She has been appointed as chief growth officer for Mediabrands for global and EMEA markets, and will relocate to the UK.

Asia is highly creative, so why is it behind on the global awards stage?

Surekha Ragavan

SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals.

Editor's Picks

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

Jessica Goodfellow

In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.

Wunderman Thompson's growth pangs

Staff Reporters

AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.

'Here today, gone tomorrow' wins Young Spikes film gold

Rahul Sachitanand

Chiemi Manako, copywriter with Dentsu, and Hirotaka Endoh, director with Jamboree, tell us about their gold-winning film about overfishing.

'Extinction date' packaging design wins gold at Young Spikes integrated competition

Jessica Goodfellow

Creative duo behind sustainability proposal discuss their creative process and what they've learnt from four years of Young Spikes competitions.

Events

MediaWorks Online 2021

Mar 9 - 12, 2021

Virtual

Digital Marketing Workshop Series

Mar 24 - Jul 21, 2021

Virtual

For information about this email newsletter, please contact:
Matthew Miller [email protected]

For information about sponsoring this email newsletter, please contact:
Gareth Scott [email protected]

You are currently subscribed to the Campaign Asia Bulletin as: *|EMAIL|*

Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.

To unsubscribe: Click Here