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Monday, 22 February, 2021

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The view from Down Under: does Australia point the way for a return to IRL brand events?

Fayola Douglas

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

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Unilever's Knorr celebrates ‘eativists’ in global campaign by IPG agencies

Brittaney Kiefer

MullenLowe-created ad campaign is supported by work from R/GA, MullenLowe Salt, Golin and ITB.

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How brands can leverage emerging audio platforms like Clubhouse

Sabrina Sanchez

Accessibility and authenticity are keys to audio renaissance.

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Why conscientious consumption will (eventually) drive sales in China

Adina-Laura Achim

Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?

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Women to Watch Greater China 2021: Lingzi Yue, Holmes & Marchant

From intern to agency leader in 10 years, Yue has proven that age is no barrier to success, expertly navigating her business through the challenges of the pandemic whilst expanding business lines and championing sustainability.

 
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Editor's Picks

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CMOs set to weigh-in on creativity and effectiveness

Campaign Staff

SPIKES ASIA X CAMPAIGN: It's free to register for a four-day virtual experience, starting on February 22, with top marketers from Mastercard, Visa, Spotify, Kraft Heinz, Pizza Hut, Unilever, TripAdvisor, STB, HP and more.

 
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How to measure the impact of influencer marketing campaigns

Staff Reporters

During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?

 
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DDB Hong Kong launches content unit

Staff Reporters

The new offering will bring together the agency's creative department with production talent to boost social and digital briefs.

 
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Australia to press ahead with media bargaining law despite backlash

Staff Reporters

As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.

 
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Telstra brings The Australian Ballet's rising stars to the small stage

Robert Sawatzky

INSPIRATION STATION: Watch how R/GA and Telstra illustrate the pandemic's impact on the arts, with a unique twist to The Australian Ballet's Rising Star and People's Choice Awards.

 
 

Events

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Spikes Asia X Campaign 2021

Feb 22 - 25, 2021

Virtual

 
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MediaWorks Online 2021

Mar 9 - 12, 2021

Virtual

 
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