Monday, 22 February, 2021
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CMOs set to weigh-in on creativity and effectiveness
Campaign Staff
SPIKES ASIA X CAMPAIGN: It's free to register for a four-day virtual experience, starting on February 22, with top marketers from Mastercard, Visa, Spotify, Kraft Heinz, Pizza Hut, Unilever, TripAdvisor, STB, HP and more.
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How to measure the impact of influencer marketing campaigns
Staff Reporters
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?
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DDB Hong Kong launches content unit
Staff Reporters
The new offering will bring together the agency's creative department with production talent to boost social and digital briefs.
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