Webinar: Video tipping point - APAC’s programmatic opportunity

The webinar takes place at 07.30am India / 10am Singapore/Hong Kong / 12pm Sydney Time on Tuesday June 30.

Short-form and long-form video is rushing online, becoming available to more viewers (and marketers) across more devices. As TV time shifts online there’s huge opportunity for advertisers who are quick to adjust. But Asia’s video approach is still in an emergent mode. After mobile, video is the second largest basket that advertisers throw digital dollars into - but how can you be sure the spend is smart and effective? Campaign asks experts about what’s been tried and what works.

Turn reports that on its platform, between April 2014 and March 2015, programmatic video ad spend grew 65 per cent worldwide year-on-year.

• If APAC has slower adoption within those stats, is that a prime opportunity for advertisers who are quick to adapt?
• Which sectors are using programmatic video most effectively and how can you learn to use those tactics? Can video improve returns for ecommerce?

Learn more about how brands are incorporating programmatic buying with video strategies; how it’s used with retargeting and what’s the best way to get a boost across channels.

SPEAKERS

Cindy Deng
Managing Director, Asia Pacific
TURN

Cindy brings more than 15 years of sales and product experience in digital advertising and enterprise technologies to her position as managing director of APAC at Turn. She is a recognized expert in the APAC region, having worked with businesses across Korea, Hong Kong, Taiwan, China, Japan, Australia, India, and Southeast Asia.

Prior to joining Turn, Cindy was senior director of advertising sales and marketplaces for Yahoo!’s APAC operations where she was responsible for the overall growth and monetization of the search and performance display businesses. In that role, Cindy developed the region’s advertiser, publisher and product strategies and drove end-to-end go-to-market plans for global and regional initiatives. Previously, Cindy led product management, business strategy and product marketing initiatives for Yahoo! Asia's advertising products. In addition to her regional responsibilities, Cindy also served as the sales director of Yahoo! Korea.

Prior to Yahoo!, Cindy was responsible for the sales and marketing of enterprise financial software to Global 500 clients across the U.S., Europe, and Asia. She also developed software applications for venture-backed startups as well as WebLogic enterprise solutions for a major media corporation.

Cindy holds a B.A. in Economics from Occidental College, an M.B.A. from The Wharton School, and an M.A. in International Studies from the Lauder Institute at the University of Pennsylvania.

Gary Milner
Director, Global Digital Marketing Manager
Lenovo

Gary Milner is currently driving digital marketing strategy at Lenovo, with a key focus on optimizing and improving the execution of digital media buying globally. He is an experience all-around digital executive with over seven years of digital experience, including set-up of the Lenovo ecommerce marketing capabilities, and, more recently, digital brand marketing activities. Activities have spanned from branding to ecommerce: digital media buy platforms (RTB for video and social), SEO, SEM, affiliate marketing, TV buying digitally (Google TV ads), display advertising, and measurement systems on both the media and site sides. Milner is an experienced conference speaker and panelist, spanning iMedia, OMMA, CMO, and keynoted multiple RTB-based conferences last year.

Longer-term experience for Milner ranges from corporate business intelligence, dealer management, U.K. direct-marketing management, international product concept feasibility analysis, brand management for ThinkPad in Europe, global launch marketing for ThinkPad, and global digital marketing for Lenovo. During his free time he loves concerts, plays, and watches soccer and golf, and enjoys reading as well as a good movie.

Chris Actis
Regional Managing Director, Asia Pacific
Neo@Ogilvy

Chris Actis has lead large client engagements in the U.S., China, and Asia Pacific. 

While in New York and overseeing the Walmart and Walmart.com businesses, Chris spearheaded annual integrated branded content contracts with Yahoo and MSN. Content included editorial and video that aligned closely to the client's category and seasonal objectives. Part of the effort included broadcasting branded video content on desktop and mobile devices during key seasonal pushes around Thanksgiving and Christmas. Also while overseeing Walmart, Chris helped the AOD teams to fine tune their programmatic product and ran advanced targeting programs through BlueKai.

While in China, working on P&G, Chris oversaw the client's important video investment on Youku and Tudou during a time of great migration of TV investment into digital and mobile video.

Jason Wincuinas
Managing Editor
Campaign Asia-Pacific

Before joining Campaign, Jason spent years marketing mechanical and computer engineering products to technical audiences, convincing tribologists of perfluoropolyether’s design advantages and embedded systems developers of the relative strengths of hardware versus software emulation. He also spent about a decade in China’s emerging market trenches, negotiating with factories for container loads of traditional handmade goods. Just prior to stepping into his Campaign role, Wincuinas was a financial editor at Hong Kong’s top independent brokerage and research firm, CLSA. While there his perpetual curiosity about what makes business work kept him ready to tackle topics ranging from China’s nuclear industry to palm oil market dynamics in Indonesia. Now as part of Campaign’s team, Wincuinas turns his eye for strategy and synergy to the media, marketing and advertising community across the Asia-Pacific region.