Reach your true audience: Data and programmatic strategies

Everybody knows data can deliver better targeting, reach and ROI.  But understanding how to get there is another story. Luckily that’s a journey our panelists have already gone on. Learn from their experience and gain executional insight to sourcing, deploying and protecting your data for effective online display advertising. Online audiences expect relevance and information that can make their lives better. This complimentary webcast will look at how a data management platform (DMP) can help you meet that demand. 

The webinar takes place on 18 September at  7.30am India time, 10am Singapore/Hong Kong time, 12 pm Sydney time. 

SPEAKERS:

• Germaine Ng Ferguson: General Manager, Integrated Solutions & Analysis, StarHub
• Ashish Braganza: Director, Global Business Intelligence, Lenovo
• Cindy Deng, Managing Director, Asia Pacific, TURN
• Jason Wincuinas, Managing Editor, Campaign Asia-Pacific (moderator)

SPEAKER BIOS:

Germaine Ng Ferguson
General Manager, Integrated Solutions & Analysis
StarHub

Germaine is responsible for the overall strategy and business development of the advertising business in StarHub. She is in charge of integrated advertising product development, advertising solutions across platforms such as TV, digital, mobile and direct. She also oversees media research insights, including platform development of Return Path Data for TV audience measurement, and trade marketing for StarHub Advertising.

The award winning Smart Targeting solution which was recognised at the Singapore Media Awards 2014 for Most Innovative Contribution to a Campaign by Media Owner, was the brainchild of Germaine.

Germaine joined StarHub in May 2006 as Head of Media Sales, and has been instrumental in building the company’s advertising business over the course of seven years. She has over 20 years of experience in the media and advertising industry across management and sales responsibilities. This includes Clear Channel Singapore, an outdoor media company. During her time in Clear Channel Singapore, she was named the Media Sales Person of the Year at Singapore Media Awards 2005.

An entrepreneur at heart, Germaine co-owned the largest advertising agency in Myanmar where she lived for seven and a half years. She oversaw business management, finance and key client management for Procter & Gamble, United Distillers, Moet Hennessy and Philip Morris. In addition, her company was involved in editorial and production of various publications for government organisations such as Ministry of Trade, Ministry of Forestry, Ministry of Transport, Yangon City Development Council, etc. Her work in Myanmar also included independent consultancy on social communication for UNICEF (Yangon) on Salt Iodisation and Water & Sanitation programmes.

Although Germaine was accepted into the National University of Singapore to study Engineering, she decided to pursue an entrepreneurial career instead. Germaine is married with two children.

---

Ashish Braganza
Director, Global Business Intelligence
Lenovo

Ashish Braganza has extensive experience in Digital & Multichannel Analytics, Quantitative Modeling, Optimization, and Digital Strategy. He's currently building Lenovo's Business Intelligence and Optimization practice, which is responsible for achieving a 12-fold ROI in its first 6 months.

---

Cindy Deng
Managing Director, Asia Pacific
TURN

Cindy brings more than 15 years of sales and product experience in digital advertising and enterprise technologies to her position as managing director of APAC at Turn. She is a recognized expert in the APAC region, having worked with businesses across Korea, Hong Kong, Taiwan, China, Japan, Australia, India, and Southeast Asia.

Prior to joining Turn, Cindy was senior director of advertising sales and marketplaces for Yahoo!’s APAC operations where she was responsible for the overall growth and monetization of the search and performance display businesses. In that role, Cindy developed the region’s advertiser, publisher and product strategies and drove end-to-end go-to-market plans for global and regional initiatives. Previously, Cindy led product management, business strategy and product marketing initiatives for Yahoo! Asia's advertising products. In addition to her regional responsibilities, Cindy also served as the sales director of Yahoo! Korea.

Prior to Yahoo!, Cindy was responsible for the sales and marketing of enterprise financial software to Global 500 clients across the U.S., Europe, and Asia. She also developed software applications for venture-backed startups as well as WebLogic enterprise solutions for a major media corporation.
Cindy holds a B.A. in Economics from Occidental College, an M.B.A. from The Wharton School, and an M.A. in International Studies from the Lauder Institute at the University of Pennsylvania.

---

Jason Wincuinas
Managing Editor
Campaign Asia-Pacific

Before joining Campaign, Jason spent years marketing mechanical and computer engineering products to technical audiences, convincing tribologists of perfluoropolyether’s design advantages and embedded systems developers of the relative strengths of hardware versus software emulation. He also spent about a decade in China’s emerging market trenches, negotiating with factories for container loads of traditional handmade goods. Just prior to stepping into his Campaign role, Wincuinas was a financial editor at Hong Kong’s top independent brokerage and research firm, CLSA. While there his perpetual curiosity about what makes business work kept him ready to tackle topics ranging from China’s nuclear industry to palm oil market dynamics in Indonesia. Now as part of Campaign’s team, Wincuinas turns his eye for strategy and synergy to the media, marketing and advertising community across the Asia-Pacific region.