Cannes awards: Titanium Grand Prix for Dentsu's 'Sound of Honda'

See all of Campaign Asia-Pacific's Cannes coverage here, and visit Campaign@Cannes for round-the-clock festival coverage by our entire international team

WPP was named Holding Company of the Year for the fourth consecutive year, while Ogilvy & Mather claimed the title Network of the Year for the third year in a row.

The region came up empty in the Innovation category despite five shortlisted entries, and besides Dentsu Tokyo's Titanium Grand Prix won nothing else in the Titanium & Integrated Awards.

The news was even worse in Branded Content & Entertainment, where work from the region was shut out of the Gold level (the jury awarded no Grand Prix), and only six out of the 66 total Lions (9 per cent) went to Asia-Pacific agencies.

Other than Dentsu, which also won Gold in Film, Clemenger BBDO Wellington was the region's only other big winner. The agency won three Gold Lions for work on behalf of the New Zealand Transport Agency: two in Film Craft for the hilarious but discomfiting 'Blazed', in which three kids mimic the adults who drive them around after smoking marijuana, and one in Film for 'Mistakes', which stopped time to dramatise the dangers of excessive speed. The Film Craft category did not yield a Grand Prix winner.

For the record, Asia-Pacific work won 13 per cent of the total awards in Film and 11 per cent in Film Craft.

Tables showing all of the APAC winners from Branded Content & Entertainment, Film and Film Craft follow. Note: Duplicate entries in the tables indicate wins in different entry categories. Please see the official Cannes winner page for global winners and details.

Branded Content & Entertainment

Title	Advertiser	Entrant / Contributing Company	Country
Silver
SOUND OF HONDA / AYRTON SENNA 1989	HONDA MOTOR CO.	DENTSU Tokyo	JAPAN
MAKE EVERY YARD COUNT	NIKE	JWT INDIA Mumbai	INDIA
I TOUCH MYSELF	CANCER COUNCIL	JWT Sydney / SOAP CREATIVE Sydney	AUSTRALIA
MAKE EVERY YARD COUNT	NIKE	JWT INDIA Mumbai	INDIA
Bronze
THE KAN KHAJURA STATION	UNILEVER INDIA	LOWE AND PARTNERS WORLDWIDE Mumbai / OZONTEL Hyderabad	INDIA
RICE-CODE	INAKADATE VILLAGE	HAKUHODO Tokyo	JAPAN

 

Film

Title	Advertiser	Product	Entrant / Agency	Country	Production Company
Gold
MISTAKES	NEW ZEALAND TRANSPORT AGENCY	SPEED	CLEMENGER BBDO Wellington	NEW ZEALAND	FINCH Sydney
SOUND OF HONDA / AYRTON SENNA 1989	HONDA MOTOR CO.	INTERNAVI	DENTSU Tokyo	JAPAN	DENTSU CREATIVE X Tokyo
Silver					REVOLVER/WILL O'ROURKE Sydney
PREGNANCY / VET / BREAKDOWN	NIMBLE	SMART LITTLE LOANS	PROXIMITY BRISBANE / COLENSO BBDO Auckland	AUSTRALIA	THE SWEET SHOP Melbourne
Bronze
CAT LADY	MURRAY GOULBURN CO OPERATIVE LTD	DEVONDALE LONG LIFE MILK	DDB GROUP MELBOURNE	AUSTRALIA	PRODIGY Sydney
THE TEACHER	MURRAY GOULBURN CO OPERATIVE LTD	DEVONDALE SMOOTHIES	DDB GROUP MELBOURNE	AUSTRALIA	EXIT FILMS Melbourne, VIC
THE DAY I VISITED MY SON - A TRUE STORY	UNILEVER	COMFORT	OGILVY & MATHER SINGAPORE	SINGAPORE	COLLIDER Sydney
MAKE EVERY YARD COUNT	NIKE	NIKE CRICKET	JWT INDIA Bangalore	INDIA	1ST DECEMBER FILMS Bangalore
CLOSER	LINE PLUS CORPORATION	LINE	McCANN WORLDGROUP Bangkok	THAILAND	SUNSHINE ETC Bangkok
LIFE IS NOT A MARATHON.	RECRUIT HOLDINGS	RECRUIT POINTS	DENTSU Tokyo	JAPAN	PADDLE Tokyo
BE THE ARTIST	LION	BEER	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	THE SWEETSHOP Auckland
HUMAN TRAFFIC SIGNS	SHANGHAI GENERAL MOTORS	BUICK	LOWE CHINA Shanghai	CHINA	A NEW LIFE FILMS Shanghai / LOCUS Seoul
I TOUCH MYSELF	CANCER COUNCIL	BREAST CANCER	JWT Sydney	AUSTRALIA	COLLIDER Sydney / STUDIOS 301 Alexandria
LIVE ON	MALAYSIAN SOCIETY OF TRANSPLANTATION	ORGAN DONATION DRIVE	TBWA\KUALA LUMPUR	MALAYSIA	STUDIO 31 Petaling Jaya / MUNCHING MONSTERS Petaling Jaya / CANANG STUDIO Petaling Jaya

 

Film Craft

Title	Advertiser	Product	Entrant / Agency	Country	Production Company
Gold
BLAZED	NEW ZEALAND TRANSPORT AGENCY	DRUG DRIVING	CLEMENGER BBDO Wellington	NEW ZEALAND	CURIOUS FILM Auckland
BLAZED	NEW ZEALAND TRANSPORT AGENCY	DRUG DRIVING	CURIOUS FILM Auckland / CLEMENGER BBDO Wellington	NEW ZEALAND	CURIOUS FILM Auckland
Silver
BLAZED	NEW ZEALAND TRANSPORT AGENCY	DRUG DRIVING	CURIOUS FILM Auckland / CLEMENGER BBDO Wellington	NEW ZEALAND	CURIOUS FILM Auckland
MISTAKES	NEW ZEALAND TRAFFIC AUTHORITY	SPEED	FINCH Sydney / CLEMENGER BBDO Wellington	AUSTRALIA	FINCH Sydney
MAKE EVERY YARD COUNT	NIKE	NIKE CRICKET	JWT INDIA Bangalore	INDIA	1ST DECEMBER FILMS Bangalore
Bronze
COMETS	DIAGEO AUSTRALIA	SMIRNOFF DOUBLE BLACK	EXIT FILMS Melbourne, VIC / LEO BURNETT SYDNEY	AUSTRALIA	EXIT FILMS Melbourne, VIC
MISTAKES	NEW ZEALAND TRANSPORT AGENCY	SPEED	CLEMENGER BBDO Wellington	NEW ZEALAND	FINCH Sydney