Cannes winners: Creative Effectiveness, Direct, PR, Promo & Activation

See all of Campaign Asia-Pacific's Cannes coverage here, and visit Campaign@Cannes for round-the-clock festival coverage by our entire international team.

CREATIVE EFFECTIVENESS

Another year, and another McCann Melbourne campaign about trains wins a Grand Prix at Cannes. But this year, instead of 'Dumb ways to die' it's 'Guilt trips' for V/Line trains (video, print-ad gallery).

In addition, Havas Worldwide / One Green Bean and DDB Sydney won Creative Effectiveness Lions  (see below). In total, Australia won three out of the seven Lions awarded in the category. UK agencies also won three, and Ogilvy Brazil won one for 'Dove Beauty Sketches'. 

Title	Advertiser	Product	Entrant / Agency	Country
HOW BRAD PITT'S BRO' HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT	VIRGIN MOBILE AUSTRALIA	VIRGIN MOBILE	HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney	AUSTRALIA
AUSTRALIA DAY	McDONALD'S AUSTRALIA	McDONALDS	DDB Sydney	AUSTRALIA

 

DIRECT

Dentsu Tokyo's 'Sound of Honda' started what's expected to be a long string of victories, winning the region's only Gold Lion, as well as a Silver. (Note: Duplicate entries in the table below indicate wins in different entry categories. Please see the official Cannes winner page for details.)

Title	Advertiser	Product	Entrant / Agency	Country	Prize
SOUND OF HONDA / AYRTON SENNA 1989	HONDA MOTOR CO.	INTERNAVI	DENTSU Tokyo	JAPAN	Gold Lion
PENNY THE PIRATE	LUXOTTICA	OPSM KIDS EYE SCREENING TOOL	SAATCHI & SAATCHI Sydney	AUSTRALIA	Silver  Lion
SHARE MY DABBA	HAPPY LIFE WELFARE & DABBAWALA FOUNDATION	SHARE MY DABBA	McCANN WORLDGROUP INDIA Mumbai	INDIA	Silver  Lion
SOUND OF HONDA / AYRTON SENNA 1989	HONDA MOTOR CO.	INTERNAVI	DENTSU Tokyo	JAPAN	Silver  Lion
PHUBBING	MACQUARIE	DICTIONARY	McCANN MELBOURNE	AUSTRALIA	Silver  Lion
PHUBBING	MACQUARIE	DICTIONARY	McCANN MELBOURNE	AUSTRALIA	Silver  Lion
SHARE MY DABBA	HAPPY LIFE WELFARE & DABBAWALA FOUNDATION	SHARE MY DABBA	McCANN WORLDGROUP INDIA Mumbai	INDIA	Silver  Lion
ANZ GAYTMS	ANZ	ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze Lion
3D ON THE ROCKS	SUNTORY HOLDINGS LIMITED	SUNTORY WHISKY	TBWA\HAKUHODO Tokyo	JAPAN	Bronze Lion
MINUTE OF SILENCE	RSL AUSTRALIA	ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA	Bronze Lion
UNSELFIE	BBDO Guerrero/TYPHOON YOLANDA APPEAL	FUNDRAISING	BBDO GUERRERO Makati City	THE PHILIPPINES	Bronze Lion
PENNY THE PIRATE	LUXOTTICA	OPSM KIDS EYE SCREENING TOOL	SAATCHI & SAATCHI Sydney	AUSTRALIA	Bronze Lion
PHUBBING	MACQUARIE	DICTIONARY	McCANN MELBOURNE	AUSTRALIA	Bronze Lion
NOT A BUG SPLAT	REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS	DRONE STRIKES COLLATERAL DAMAGE AWARENESS	BBDO PAKISTAN Lahore	PAKISTAN	Bronze Lion
ANZ GAYTMS	ANZ	ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze Lion
GIFT BOX	THE SALVATION ARMY, CROWN RELOCATIONS	RE-CYCLING	LEO BURNETT HONG KONG	HONG KONG	Bronze Lion

 

PR

Golds went to Saatchi & Saatchi Auckland for "Tui catch a million' for Heineken and to Hakuhodo for 'Rice-code' for Inakadate Village. (Note: Duplicate entries in the table below indicate wins in different entry categories. Please see the official Cannes winner page for details.)

Title	Advertiser	Product	Entrant / Agency	Country	PR Agency		Prize
TUI CATCH A MILLION	HEINEKEN NEW ZEALAND	TUI BEER	SAATCHI & SAATCHI  Auckland / APOLLONATION Auckland	NEW ZEALAND			Gold Lion
RICE-CODE	INAKADATE VILLAGE	INAKADATE VILLAGE	HAKUHODO Tokyo	JAPAN			Gold Lion
ANZ GAYTMS	ANZ	ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	ELEVEN PR Sydney		Silver  Lion
HANDS ON SEARCH	YAHOO! JAPAN	YAHOO! JAPAN	HAKUHODO KETTLE Tokyo	JAPAN			Silver  Lion
ANZ GAYTMS	ANZ	ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	ELEVEN PR Sydney		Silver  Lion
SADDLE BLOSSOMS	COGOO - CLEAN CITY ORGANIZATION	STOP ABANDONING BICYCLES	TBWA\HAKUHODO Tokyo	JAPAN	THE WINDWARD Tokyo		Silver  Lion
GOOGLE 'REUNION'	GOOGLE, INDIA	GOOGLE SEARCH	OGILVY & MATHER INDIA Mumbai	INDIA			Silver  Lion
RICE-CODE	INAKADATE VILLAGE	INAKADATE VILLAGE	HAKUHODO Tokyo	JAPAN			Silver  Lion
ANIMAL STRIKE	PAW JUSTICE	CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	MANGO COMMUNICATIONS Auckland		Silver  Lion
GOOGLE 'REUNION'	GOOGLE, INDIA	GOOGLE SEARCH	OGILVY & MATHER INDIA Mumbai	INDIA			Bronze Lion
GIVING	REAL MOVE CO.	TRUEMOVE H	OGILVY & MATHER Bangkok	THAILAND			Bronze Lion
NO CHILD BRIDES	CHILD SURVIVAL INDIA	CHILD SURVIVAL INDIA	HAVAS WORLDWIDE INDIA Gurgaon	INDIA			Bronze Lion
MESSAGE BARTER	THE AKANKSHA FOUNDATION	THE AKANKSHA FOUNDATION SCHOOLS	OGILVY & MATHER INDIA Mumbai	INDIA			Bronze Lion

 

PROMO & ACTIVATION

Dentsu Tokyo added to its 'Sound of Honda' tally with a Gold and a Silver, while Grey Melbourne won Gold for 'Ungiven gifts' for the Transport Accident Commission.

Title	Advertiser	Product	Entrant / Agency	Country	Prize
SOUND OF HONDA / AYRTON SENNA 1989	HONDA MOTOR CO.	INTERNAVI	DENTSU Tokyo	JAPAN	Gold Lion
UNGIVEN GIFTS	TRANSPORT ACCIDENT COMMISSION	SPEED	GREY MELBOURNE	AUSTRALIA	Gold Lion
BOOBS	PACIFIC BRANDS UNDERWEAR GROUP	BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Silver  Lion
MOZZIE BOX	SP BREWERY	SP LAGER PROMO/ACTIVATION	GEORGE PATTERSON Y&R Brisbane	AUSTRALIA	Silver  Lion
SOUND OF HONDA / AYRTON SENNA 1989	HONDA MOTOR CO.	INTERNAVI	DENTSU Tokyo	JAPAN	Silver  Lion
RETURN OF THE ASHES	HHK INTERTRADE	CARAN DACHE & FOREST CONTROL	OGILVY & MATHER Bangkok	THAILAND	Bronze Lion
WIPE OFF 5	TRANSPORT ACCIDENT COMMISSION	SPEED	GREY MELBOURNE	AUSTRALIA	Bronze Lion
TUI BEER PLUMBER	HEINEKEN NEW ZEALAND	TUI BEER	SAATCHI & SAATCHI  Auckland	NEW ZEALAND	Bronze Lion
THE PHOTOGENIC BEER	KIRIN BREWERY COMPANY	KIRIN ICHIBAN	HAKUHODO Tokyo	JAPAN	Bronze Lion
ANZ GAYTMS	ANZ	ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze Lion