Byravee Iyer
Jun 5, 2014

Miguel Bernas joins PayPal

Former SingTel marketer Miguel Bernas has joined PayPal to lead the company’s digital marketing initiatives in Asia-Pacific.

Miguel Bernas
Miguel Bernas

As director, digital marketing, Bernas will drive and execute digital marketing channel strategies for web and SEO, email, search and display and social media. According to an update on LinkedIn, Bernas will work with marketing teams in Australia, Japan, North Asia and Southeast Asia.

Last month, Campaign Asia-Pacific confirmed Bernas’ exit at SingTel after three years at the telco company.

Bernas has consistently talked about the use of social media to create strong connections with consumers. He has previously held senior marketer roles at Wego.com, Nokia, Yahoo, Virgin Mobile, CNBC and MTV Networks Asia. 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

6 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

7 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

10 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.