UM Japan hires new head of digital

Senga joined UM at the start of September and reports to the media agency's CEO Joe Nakamura. He joins with 10 years of relevant expertise, including a stint as director of GroupM Interaction. 

Senga is tasked with leading digital business for UM's key clients, while building strong relationships with digital media and technology vendors. He will also lead global communications with UM's APAC and G14 clusters in the area of digital. 

Commenting on his appointment, Nakamura said: “Senga’s previous experience has demonstrated excellent leadership, management and communication skills working across a range of digital initiatives." This, he added, makes him a great choice to lead the agency's digital team in Japan.