The business unit will work with the network's current clients and draw from its pooled talent and resources. A head for the unit has been appointed but OMG said it wasn't yet ready to disclose the person's name and would only do so in a few weeks.
OMG Asia-Pacific launches mobile specialist arm, Airwave
SINGAPORE - Omnicom Media Group Asia-Pacific has launched Airwave, a specialist business unit that combines the strategic and activation capabilities of OMD and PHD in the mobile space.
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