PlayTime is a single solution for real-time media buying, targeting, ad serving, optimisation and measurement. It will be available to Ikon as a custom interface from which media planners can choose ad formats.
The partnership provides Ikon access to high quality video inventory on the web at scale, said Phil Cowlishaw, performance media director at Ikon. Currently, over 55,000 sites are available for Ikon's media planners to choose from.
"As Australia continues to grow rapidly, we are proud to partner with Ikon to help them deliver their clients' messages to the right audiences," said Brett Wilson, CEO and co-founder of TubeMogul.
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